Twitter wants you to retweet reaction videos similar to TikTok

Twitter wants you to retweet reaction videos similar to TikTok

Everybody wants a piece of the TikTok enchantment, and it's not hard to get one.

Accordingly, Twitter is currently testing a new feature that allows users to respond to tweets via video rather than traditional quote-tweeting, rather than text. Even though this is an unusual move for Twitter, the company has been actively experimenting with new products for some time, including the now-retired disappearing tweets known as Fleets, which were previously available in limited quantities.

It is currently only available on iOS, and users can "Quote tweet with reaction" from the retweet menu, which is currently only available on Android. In recognition of these reaction videos, which interact with the embedded tweet and are amusing if completely derivative of TikTok's own video replies, Twitter has coined the term "Tweet Takes." When TechCrunch inquired about the scope and likelihood that Tweet Takes would be included in the final product, Twitter responded that they were unaware of any such plans.

A small subset of iOS users is currently being tested, and Twitter will be monitoring user feedback to determine how well the feature performs in practice. As stated by the company, it seeks to provide users with "more creative ways to express themselves," which is consistent with the company's recent experimental ethos.

Instagram Reels, a video reply feature similar to TikTok's video replies, was introduced last month in an effort to encourage users to respond to comments on posts using Reels instead of text. In light of the fact that video replies make TikTok feel more interactive and alive, it's only natural that Instagram would incorporate the feature into its existing TikTok clone. While it makes less sense on Twitter, we much prefer the company's current strategy of making no changes to the app for years at a time and hoping for the best to continue to work.