Google Analytics Course And Certification

What is Google Analytics?

Google Analytics is a web analytics service that is owned and managed by Google which tracks and reports website traffic. Google Analytics currently is a platform that is built into the Google Marketing Platform combo brand. Google launched the project in November 2005 after it successfully bought Urchin.

As at 2021, Google Analytics is the most widely used web analytics service that is available on the web. Google Analytics provides an SDK that allows it to gather usage data from Android and iOS apps, known as Google Analytics for Mobile Apps Google Analytics can also be blocked by some browsers, browser extensions and firewalls and also by other means.

Google Analytics has gone through several versions since it started. Google analytics is currently on its 4th iteration which is called GA4. GA4, now being the default installation of Google Analytics, is the renamed version for the App+Web Property that Google released in 2019 in a Beta testing form. GA4 has currently replaced UA, Universal Analytics. 

Features of Google Analytics

There are many features of Google Analytics, some of them are: 

1. Campaign Measurement: Traffic

Do you know which campaigns  that you are sending you traffic? One of the tenets of marketing is it relentless testing but your efforts would only get you so far if you are not properly tracking your campaigns. Adding parameters to your URLs would let you to properly track campaigns and cuts out the guesswork.

2. Track your Goals: Website conversions & user activity

The Google Analytics Goals feature feature can track the most critical metric: conversions. It could also be about filling out a form on the web, requesting a product demo, signing up for your site email list, downloading a book online, or completing a purchase.

3. Audience reports: Know your users

Audience demographic data isint of much use. You may use Google Analytics’ audience reports, but not to its greatest extent.

Audience reports gives you a much more colorful picture of your business customers, from demographics and geo-location to interests and key browsing behaviors. Audience reports give you more direct, actionable insights than you would be able to gather using your own server data.

4. Flow visualization: Follow every step

Flow visualization graphics give you the sense of spying on your website visitors.

No, not in a creepy way! But these reports allow you to view every step that visitors took as they explored your site, including backtracks. You’ll get a fast snapshot of how they’re engaging with your content and where you may lose them along the way.

Benefits of Google Analytics

There are several benefits of google analytics, and some of them are;

1. Google Analytics lets you understand what kind of first impression you make to your users.
2. Its lets you figure out where your users are coming from.
3. Its lets you see where you rank in search engines.
4. Its lets you set your goals.
5. Its lets you use it for segmentation.
6. Its lets you learn about keywords.
7. Its lets you study your competition.
8. Its lets you make a decision on which social media to target.