Anti-Stretch Mark Products Market: Analysis of Industry Size, Share, and Competition

Surging demand for topical skin treatment products and fluctuation in weight due to increasing obesity rate are the leading factors driving the global anti-stretch mark products market during the forecasted period.

According to TechSci Research report, “Anti-Stretch Mark Products Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The growth of the market is driven by various factors such as rising demand from pregnant women, increasing obesity rate leading to fluctuation in weight, growing health concerns among consumers, and increasing demand of skincare products. Anti-stretch mark products help in reducing the appearance of stretch marks.

During pregnancy, a woman's body goes through a lot of changes aside from the developing belly. Stretch marks on the belly, thighs, hips, and other regions of the body are common among pregnant women. According to the NHS (National Health Service), around 8 out of every 10 women have stretch marks during pregnancy. Although there is no cure for avoiding or removing stretch marks, moisturizing lotions, oils, and body butter can help in reducing the appearance of stretch marks or lighten their color.

Based on product category, the anti-stretch mark products market is divided into creams, body butter, lotions, serum, and massage oil. Creams are the most popular products for stretch marks, blemishes, and spots. These creams contain powerful components such as retinol (which strengthens and resurfaces skin), hyaluronic acid (which plump lines), Centella Asiatica (which stimulates cell creation), and silicone. Creams containing compounds such as vitamin A and E (the former promotes the formation of new collagen and elastin, while the latter moisturizes and cures skin) help in hydrating the skin and thus reduces the appearance of stretch marks.

The body butter relieves itchy and dry skin. It contains Vitamin A, which helps rebuild collagen and reduce the appearance of stretch marks. The use of anti-stretch mark serums has grown in recent years. Due to increased popularity of natural skincare products, naturally occurring components such as plant extracts, jojoba oil, and avocado oil are being introduced into such serums.

Massage oils are frequently used by women all over the world and are among the most popular products offered by well-known companies such as Weleda and Bio-Oil. The most used ingredients in these products, which are known for minimizing the appearance of stretch marks, are coconut oil, almond oil, olive oil, palm oil, and tamanu oil. 

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The anti-stretch mark products market is segmented based on product type, price category, distribution channel, and region. 

Based on product type, the market is further segmented into creams, body butter, lotions, serum, and massage oil.  The creams segment is expected to hold a significant share in the market on account of ease of use and high product launches rate in this category.

Based on price category, the market is segmented into mass and premium.

Based on distribution channel, the market is divided into hypermarkets/supermarkets, pharmacy/drug stores, specialty stores, online, and others. The online segment is expected to grow at the fastest rate due to emerging marketing tactics and the availability of a wide range of products in the online sales channel.

Based on region, the market is divided into Asia-Pacific, North America, Europe, Middle East & Africa, and South America. Asia-Pacific has been a significant market for anti-stretch mark products because of the increasing demand from people of emerging countries like India, Indonesia, Sri Lanka, etc. 

Key market players in the anti-stretch mark products market include:

• Clarins Group
• E.T. Browne Drug Co., Inc.
• Basq Skin Care, Inc.
• Weleda, Inc.
• Dermaclara, LLC
• Mama Mio Ltd
• L'Oréal S.A.
• Luxor Investments LLC (First Botany Cosmeceuticals)
• Honasa Consumer Ltd.
• Himalaya Global Holdings Ltd 

Globally, companies are launching various products to capture the market of anti-stretch mark products. For instance, Mustela launched a 2-piece Fragrance-Free Maternal Skincare Set in May 2020, which includes the Nursing Comfort Balm and EWG-certified Fragrance-Free Stretch Marks Cream. It is created with 97% naturally derived components and hydrates skin to avoid the emergence of spots, scars, and blemishes. 

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"The rapid weight gain due to increasing obesity rate among consumers as a result of unhealthy lifestyle, can lead to stretching of skin and, thus, will significantly impact growth of anti-stretch mark products over the projected period. The increasing healthcare awareness, increasing demand of skin care products, and rising demand of products from pregnant women are the leading factors that will positively impact the anti-stretch mark products market. Furthermore, the availability of wide range of products with organic components to meet the specific needs of customers and the growing popularity of the e-commerce channel, will boost the market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Anti-Stretch Mark Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Creams, Body Butter, Lotions, Serum, and Massage Oil), By Price Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacy/Drug Stores, Specialty Stores, Online and Others) By Region, Competition, has evaluated the future growth potential of Anti-Stretch Mark Products market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in products of anti-stretch mark products.

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