How to learn SEO – A free, step-by-step guide

If you want to learn SEO or search engine optimization, you’ve come to the right place! This free, step-by-step guide will teach you how to effectively use search engine optimization techniques to improve your website’s rankings and traffic, turning it into an effective tool for promoting your products and services to the people most likely to buy them from you. Learn more about SEO from this comprehensive guide!

Step 1: Create your website

The first thing you’ll need is a place for people to visit. This can be an actual website or even a Facebook page—both will work fine. The important thing is that you have a platform from which you can teach your readers about SEO. Having too many of these places clutters up your message and makes it difficult for people to find your content online. It’s best to try and stick with one or two well-maintained locations.

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Step 2: Choose a Web host

Choosing a web host for your business can be a confusing process. There are so many options out there! To make it easier on you, ask yourself what features you absolutely need and which ones would be nice but not necessary. Then compare these needs to each prospective web host’s pricing plans. If all else fails, reach out to other local business owners and see which hosting companies they use and why they decided on that particular choice.

Step 3: Get an SSL certificate

If you want people to trust your website and believe that it’s legitimate (which is generally a good idea if you are in fact running a business), then you need an SSL certificate. The term SSL stands for Secure Sockets Layer, which refers to an encryption technology that keeps data secure during transmission. Basically, when someone visits your site—and sees that little padlock icon in their browser address bar—they know they can trust you.

Step 4: Set up hosting with FTP

FTP stands for File Transfer Protocol and refers to a process where your website files are transferred between a server (the place where all of your files are hosted) and your computer. FTP helps you manage all of your website’s files through an external service called an FTP client.

Step 5: Create multiple pages

You can create multiple pages on your website by clicking on Pages in your WordPress dashboard. (You should have added at least three pages when you created your WordPress account.) This will allow you to create additional landing pages for your visitors.

Step 6: Write detailed meta descriptions

While you’re at it, write detailed meta descriptions for each post. After all, meta descriptions appear on Google SERPs and in search results. Imagine how much more valuable real estate your site would have if you could get people to click through to your site because they were impressed with what they read in their search results? Since many people don’t click past page one of Google search results (remember that most people are lazy!), these sites are getting a ton of valuable impressions and clicks.

Step 7: Register your website with Google Analytics and Google Search Console

These 2 tools will allow you to track how much traffic your site is getting and will help you determine what’s working and what’s not. Also read: How To Monetize Your Website.

Step 8: Keyword research and competitive analysis

To figure out your target keyword, I recommend using a tool like Google’s Keyword Planner (make sure you have AdWords or Analytics set up first). With that said, before you even think about keywords or keyword research make sure you have a solid idea of what it is you want to write about. In other words, don’t think in terms of keywords and just write.

Step 9 - Optimize your site for users

When optimizing your site for search engines (such as Google), you should be cautious of using practices that may be considered manipulative. Avoid using methods that can be interpreted by search engines as black hat techniques. Not all techniques listed below will necessarily result in a poor user experience, but it’s best to stay away from these methods when possible

Step 10 - Choose your keywords wisely

Before you can learn how to learn SEO or do any good SEO for that matter, you need to understand one thing. Keywords are King! And if your keywords aren’t solid and sound then you’re doomed. Learn these keywords and use them in your content wisely. When I say use them in your content wisely, I mean make sure they are placed strategically where they will draw attention and make sense within your post or page copy.

Search engine optimization, or SEO, is the practice of optimizing your website so that it ranks higher in search results than your competitors’ websites do. This will bring you more traffic and potential customers, boosting your profits and bringing you closer to achieving the level of success you desire.

Conclusion : 

Whether you want to get started with SEO or need to brush up on the fundamentals, this free step-by-step guide will walk you through everything you need to know.