India Air Purifier Market: Predicted Rapid Growth with Trends, Competition, and Opportunity Analysis

Increasing pollution and rising respiratory diseases are driving the air purifier market in India.

According to TechSci Research report, “India Air Purifier Market”- By Region, Competition Forecast and Opportunities, 2018-2028,” the air purifier market in the country is forecast to grow at an exponential rate during the forecast period. A rise in demand for air purifiers has been witnessed in recent years, driven by declining air quality and rising health concerns. With the rising environmental standards for bettering air quality and technological improvements achieved in the air purifiers industry are expected to contribute to the market growth. Moreover, the most recent adoption to the industry is ionizer filters as these filters are considered to be the most supported to combat air pollution and this is one of the major factor for the air purifier market growth.

Despite several technological advancements, air purifiers have historically been considered a luxury good due to their high installation and upkeep costs. However, the market for air purifiers is becoming more competitive, driving down prices. Air purifiers are gradually increasing because of the rising standard of living, especially in the home market.

The rise in airborne infections and consumer health consciousness is driving the market expansion in India. Industry-produced air pollution has evolved into a major threat to the well-being of both people and the environment. Therefore, the market for air purifiers has lately expanded to include commercial purposes, expanding demand beyond just residential and industrial applications.

Air Purifiers are also gaining popularity because of the increased air borne diseases and consumer awareness towards it. Moreover, air purifiers have usually been seen as a carryover from the well-developed to the developing or middle class. For instance, Honeywell introduced Honeywell Electronic Air Cleaners with UV Systems in 2020, which filter and disinfect the air without causing a substantial pressure reduction.

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India Air Purifier market is segmented into filter type, coverage area, end use, distribution channel, region, leading cities, and company. Based on Filter Type, the market is segmented into HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and others. Based on coverage area the market is divided into ≤ 300 sq. ft, 301-600 sq. ft, 601-900 sq. ft and >900 sq. ft, by end use into residential, commercial and industrial, and by distribution channel into direct sales, multi-branded electronics store, online, supermarket/hypermarket, others.

The majority of air purifiers are mostly made of HEPA air filters. HEPA filters are effective in blocking out big particles like pollen, pet dander, and dust mites. Rising sales of HEPA filter air purifiers are in the major parts of the country with the increasing marketing tactics by  international manufacturers.

Based on region, the market is segmented into North, West, South, and East. Among these, the North region holds the leading share in the market during the forecast period due to the increased health concerns, rising disposable income, decline in air quality, and rising standard of living in the region.

Major operating companies operating in the India Air Purifier Market are:

• Philips India Limited
• Eureka Forbes Limited
• Sharp Business System India Pvt. Ltd.
• Panasonic India Pvt. Ltd.
• Daikin Airconditioning India Pvt. Ltd.
• Kent RO Systems Ltd.
• Xiaomi Technology India Private Limited
• Crusaders Technologies India Private Limited
• Dyson Technology India Pvt Ltd
• Secure Connections Pvt. Ltd. (Honeywell Connections)

Nowadays, companies are spending more on technology as consumers are becoming more advanced and aware of the new and innovative products available in the market. In order to cater to the rising demand, various market players are collaborating with e-commerce platforms to gain a significant market share. For instance, Breathe Safe Store was launched in 2021 on Amazon India and provides a variety of air purifiers under the brand names air filter brands, such as Mi, Kent, Eureka, and others. At the same time, the REME LED portable air purifier, from air purifier manufacturer O2 Cure, offers protection against airborne infections like the Novel SARS COV2 coronavirus.

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“Over the past few years, smart homes products have become more popular, particularly as technology advances and consumer demand for more comfortable and convenient living rises. The popularity of ion and ozone generator air purifiers is anticipated to increase in the future, reflecting consumer preferences and ever-evolving demands. As a result, there will be a rise in the market for air purifiers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

India Air Purifier Market By Filter Type (HEPA + Activated Carbon, Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Others), By Coverage Area (≤ 300 sq. ft, 301-600 sq. ft, 601-900 sq. ft and >900 sq. ft), By End Use (Residential, Commercial and Industrial), By Distribution Channel (Direct Sales, Multi-Branded Electronics Sales, Online, Supermarket/Hypermarket, Others), By Region, By Leading Cities  Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of India air purifiers market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the air purifiers market in India. 

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