“We live in a digital world, but we are fairly analog creatures.” Omar Ahmed

Digital means of communication have entered into our lives so smoothly that we have not even been able to process the fact that when it became a necessity for us. Can you imagine a life without all these digital gadgets or the inventions of IT and AI? Surely; your answer would be a big no. Even though; our lives have been revolutionized by this great invention but that does not mean that we can deny the importance of physical means of communication as well. 

It can be said that digital, as well as, physical means of communication are going side by side perfectly and each has its own importance or place. If they want Masters Dissertation Help from an online platform or if they want it to be done along with their peers. It is up to people how they use these forms of communication.  It is up to people if they want to publicize their brand through pamphlets or social media. This post is all about the comparison between these two different forms of communication.

• Physical vs. digital communication- Definition:

Physical communication can be defined as any form of communication which involves the one-on-one interaction between two or more people. The use of signs, gestures, symbols, language, and writing on paper are all different forms of digital communication. Some common examples of physical communication are newspapers, books, letters, postcards, pamphlets, word of mouth, etc.

On the other hand; digital means of communication is the kind of communication in which digital medium is used for interaction purposes. Any kind of communication taking place between people through online systems, smartphones, laptops, etc are all different forms of digital communication. Some common examples of digital communication are text messages, emails, live video calls, and so on. 

• Physical vs. digital communication-academics:

In the world of academic; physical means of communication proves to be helpful when a student has fellow students to discuss problems with. Students can prepare the projects together by physically communicating with one another. A student can directly ask the question to his professor and can clear his misconceptions on the spot. 

Artificial intelligence has taken many industries by storm, where it has proven itself to become a necessity for not only businesses but also students, to proceed competitively ahead (helpwithdissertation.uk, 2021). In the case of digital communication; the student can take help from online platforms about anything whether it is for MA Dissertation Topics or business administration project preparation. A student can easily find an answer to his academic problems with the use of the internet and other technical devices. 

• Physical vs. digital communication- marketing world:

A prominent difference can be seen between the two forms of communication in the world of marketing as well. The adaption of all the techniques that involve the physical promotion of the brand or product comes under this category. It includes the use of pamphlets, word of mouth, and other such physical means for marketing purposes.  

Digital means of communication prove to be quite helpful in the marketing world. All the forms of social media campaigning, blog posts, articles, videos, and advertising that are used for marketing purposes are categorized under this category of digital communication.

• Physical vs. digital communication- benefits:

The following are some of the main benefits of using physical means of communication;

• It makes communication more effective.
• It removes any kind of misconceptions.
• It is easier to persuade the next person through this means of communication.
• It promotes trust and creates better relationships among people. It is because when a person meets the next person; he receives and gives messages through his body language as well which cannot be replace by digital communicational means. 

Similarly; there are quite many benefits of digital means of communication. Some of them are as follows;

• When you using digital communication platforms, then you avail more benefits. 
• It improves productivity by allowing people to use the latest techniques for improved communication purposes.
• It reduces operational costs as you won’t have to be at a particular place but rather can convey your message while sitting at your home.
• The job done faster an easier manner.
• It removes any sort of geographical or cultural barriers. 
• It allows you to go global or international. 

• Physical vs. digital communication- Setbacks:

In times of physical distancing, such as during the COVID-19 pandemic, people are likely to turn to digital communication to replace in-person interactions (Minh Hao Nguyen et al, 2021). Still, everything comes with its possible pros and cons; similar is the case for these both forms of communication. The following are some of the possible setbacks of physical means of communication;

• It takes more time to convey a message through this form.
• There is the possibility of committing an error while communicating in person.
• It is harder to reach a global or international audience.
• It is not suitable for large organizations or larger audiences.

Similarly; there are possible setbacks to digital communication as well. The following are some of those setbacks;

• It has overruled some of the cultures.
• There is the possibility of privacy invasion in this form of communication because of hackers. 
• Meeting through video calls kind of gives the impression of a non-serious attitude than meeting in person. 
• It consumes more power and more bandwidth for message transfer.

Conclusion:

Both; physical as well as digital means of communication have some prominent differences between two and neither of them can overrule another. The ideal communication is the best of both worlds. Hopefully; the above-mentioned post will help the readers in understanding the differences between the two forms of communication. 

Bibliography

 

helpwithdissertation.uk. (2021, Jan 12th). How Artificial Intelligence Is Changing The Education System For The Better. https://www.helpwithdissertation.co.uk/blog/artificial-intelligence/ .

Minh Hao Nguyen, E. H. (2021). Digital inequality in communication during a time of physical distancing: The case of COVID-19. Computers in Human Behavior , 120.