Sophos Bolsters Channel Commitment with New Dedicated Partner Care Offering

Sophos, a prominent cybersecurity solutions provider, is strengthening its commitment to its channel partners through the introduction of Partner Care, a new offering within its global partner program. Partner Care features a dedicated team of Sophos experts available 24x7 to provide assistance to partners and Managed Service Providers (MSPs) with non-sales related inquiries and operational support.

The primary objective of Partner Care is to expedite response times for partners and MSPs requiring assistance with administrative and operational tasks. By relieving partners of the burden associated with these tasks, Partner Care enables them to allocate more time and resources to selling Sophos' comprehensive portfolio of managed services and security solutions. These solutions encompass a wide range of cybersecurity offerings, including endpoint security, network security, email security, and cloud security solutions.

Kendra Krause, Senior Vice President of Global Channels and Small Business Sales at Sophos, emphasizes the importance of Partner Care in enabling partners to focus on building customer relationships and pursuing new business opportunities. The program reflects Sophos' commitment to providing partners with optimal revenue opportunities, curated training and support, and advanced security solutions to combat cyber threats effectively.

Partner Care offers a centralized point of contact for partners, addressing various needs such as quoting, navigating the partner portal, licensing queries, and Not For Resale (NFR) requests. This streamlined service enhances partners' productivity and profitability, particularly when working with small and mid-market organizations.

Richard Wenger, an account executive at Point Broadband LLC, a Sophos channel partner, highlights the significant benefits of Partner Care in reducing administrative overhead and enabling partners to focus on sales and customer relationships. The dedicated support provided by Sophos is instrumental in maximizing business efficiency and effectiveness.

In addition to Partner Care, Sophos is enhancing its global partner program by offering additional incentives, including a 5% reward on top of deal registration discounts for partners selling Sophos Managed Detection and Response (MDR). This promotion is available until March 31, 2024.

Sophos' commitment to empowering its partners extends beyond just providing support and assistance. The company offers partners and MSPs access to real-time and historical threat intelligence through its Sophos X-Ops unit. This unit consists of over 500 cybersecurity experts worldwide who continually monitor and analyze emerging threats. By leveraging this intelligence, partners can effectively address customer concerns about the latest cybersecurity risks, enabling them to provide informed guidance and support.

Moreover, Sophos has recently integrated with Veeam, a leading provider of backup and disaster recovery solutions. This integration aims to streamline technologies within customers' environments, particularly in the realm of managed detection and response (MDR) and extended detection and response (XDR) solutions. By enhancing interoperability between Sophos' security solutions and Veeam's backup solutions, Sophos enables partners to offer comprehensive cybersecurity services that seamlessly integrate with customers' existing IT infrastructure.

Overall, these initiatives highlight Sophos' ongoing commitment to empowering its partners with the tools, resources, and support necessary to succeed in the ever-evolving cybersecurity landscape. By providing access to threat intelligence and facilitating integrations with industry-leading solutions, Sophos equips its partners to deliver robust cybersecurity offerings that effectively protect customers against emerging threats.