Email Marketing - Metrics
Segmentation This is the art of splitting your list into different groups. These segments consist of people with similar characteristics. These groups/segments can then be emailed according to the content and timing suited for them. Better response rates (open & click) could only come from segmenting one's list. By sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant, and these lead to better results. Why you need Email Segmentation?.
Email Marketing - Automation
Email Scheduling This is a feature that automatically sends your email at the specified date and time. This could be found in most service providers. PHPList.Org Sendinblue.com SendPulse Sender SendBlaster HubSpot MailChimp Litmus Drip iContact GetResponse etc. Checklist before sending an email Check if you have completed the steps below − 1. Catchy Subject Line 2. Choose the From-address, it is the first in all impressions on an ISP 3. Personaliz.
Email Marketing - Service Providers
The Email Marketing Industry Email messages get routed through an email service called ‘Simple Mail Transfer Protocol’ (SMTP) to your email recipient's email SMTP service, this is what happens to your email after it gets sent via an email app or Gmail. When transferring to a large number of emails, You'll very likely need a transactional email service, a dedicated email sending service that'll make sure your emails get delivered no matter how many you need to send. There are limit.
Email Marketing - Avoid Being Blacklisted
Avoid Being Blacklisted This chapter will expose a few points that will help you to avoid being blacklisted: Single Opt-in − Whenever a customer visits your site, provide them with the option of 'opt-in' for receiving your promotional newsletter, the goal is to make the consumer opt-in for your service. Double Opt-in − This involves sending a confirmation email and making sure that the intended customer is the right target who is truly interested in your service. It is regar.
Email Marketing - How to Avoid Spamming
How to Avoid Spamming: These are rules that must be followed to avoid being marked as SPAM: 1. Using phrases like “Click here!” or “Once in a lifetime opportunity!” 2. Excessive use of exclamation marks!!!! 3. Do not use all CAPS. 4. Using bright red or green colored fonts. 5. Using bad content. This one’s broad, but important. 6. Coding sloppy HTML, usually from converting a Microsoft Word file to HTML. 7. Creating an HTML email that’s nothing b.
Email Marketing - Spam Compliance
What is CAN-SPAM? CAN-SPAM refers to Controlling the Assault of Non-Solicited Pornography and Marketing. Essentially, the law set forth a number of requirements that need to be met in order to send commercial emails to customers. In 2003, the CAN-SPAM law came into existence because email inboxes were being flooded spam messages, the United States federal government took action with the passing of the CAN-SPAM law. How To Be CAN-SPAM Compliant? CAN-SPAM Compliance isn't that complicate.
Email Marketing - Landing Pages
Landing Pages Landing Pages are specific pages on your website that customers can first gain access to either from their email or from other sources. Email marketing is a powerful tool in itself but combined with the use of landing pages. Landing pages usually contain an extensive detailed image of an email campaign with info, more images, and even a purchase option, this makes it easy for recipients to buy what you're selling. Why Use Landing Pages? Using a landing page with links per.
Email Marketing - Content
Email Copywriting Copywriting skills are essential for a successful email marketing campaign, these usually require an experience that some marketers or people, especially beginners in the field have some difficulty planning and executing. Some marketers often struggle to write email copies that get their emails opened and invite readers to take action. This has some similarities with other forms of copywriting, but some unique opportunities and pitfalls exist as well. We would examine some of .
Email Marketing - Event Invitation
Event Invitation The most recommended way to promote your event and invite guests whether you host an open house, charity gala, webinar or a customer appreciation day, is through the email invitation. This is similar to what has been done for the other email announcement. Template of Event Invitation The image below shows a sample template of an event invitation. 1. Subject: You need an engaging, and catchy subject line to pull your readers in. 2. Logo/Company Name: Using a ma.
Email Marketing - Announcements
Email Announcement Email Announcement is an excellent avenue to announce a new product or service your business is offering. The following questions need to be answered, this would ensure your audience gets excited about the latest business offerings in your next product announcement email. 1. Why Email Announcement? 2. Why should they care? 3. What’s included? 4. How do I get it? Why Email Announcement This showcases the services you’re offering your audience, they shou.