Eye Makeup Market Size, Share, Price, Trends, Growth, Analysis, Report and Forecast 2018-2028

The rising demand for eye visibility and wide variety of colors with long-lasting formulations are the leading factors driving the global Eye Makeup Market during the projected period. 

According to TechSci Research report, “Eye Makeup – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”The mascara product segment market is expected to have significant CAGR growth during the forecast period. With very little expense and risk, mascara makes lashes appear thicker and improves the overall appearance of the eyes. While the eyelash lifting procedures involve a risky, difficult, and expensive process, Mascaras are easier to use than lash extensions. Due to the ease of application and removal, waterproof mascara is anticipated to expand more than ordinary mascara soon.

The growth of online shopping and the accessibility of high-speed Internet are driving the rise of the global skin lightening market.. An increase in social media users on the majority of social media platforms like Instagram, Facebook, YouTube, and Twitter is another factor equally contributing in the eye makeup market.. Access to a variety of items' information and having them available on a single platform (such as descriptions, specifications, brands, etc.) contributes to the rise of this market. Similarly, the recent rise in social media influencers sharing their beauty procedures has also raised the demand for eye makeup.

Some major players in the eye makeup market include L'Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company Limited, Avon Products Inc, Unilever plc, Colorbar Cosmetics Pvt Ltd, Huda Beauty Limited, Revlon Inc., Chanel S.A.

Social media's explosive expansion in the past few years has significantly benefited the market. Brand ambassadors and celebrities have helped manufacturers expand the reach of their marketing efforts through social media channels like Instagram, Facebook, YouTube, Pinterest, Twitter, and beauty blogs. These digital channels educate consumers and increase product demand through product-focused beauty training. Because companies may now communicate with consumers directly, consumers are more likely to test new products. "Smoky eyes" and "glitter eyeshadow" were two of the top five cosmetic products searched for on Google in 2018.

Additionally, the market has undergone a significant shift as a result of consumer demand for products made of water-resistant ingredients For instance, Loreal, the manufacturer of Maybelline mascara, Lancôme skincare, and other products, will see a growth of 9.1% in 2022, with sales accounting to USD 9.65 billion with organic sales rise of 8.3%. A sizable portion of this market's consumer base was made up of the expanding number of millennial women. Additionally, a dramatic increase in demand for cosmetics is explained by the growing population of working-class women. Women are now able to spend more on personal care items due to financial independence. A further factor driving the need for cosmetics among female employees is the fast-expanding corporate sector or the formal organized sector, with the increase in beauty consciousness.

The millennial generation is always keen to try out interesting and difficult hobbies. Another factor is the population expansion happening in many parts of the world with an edge towards the cosmetics for the eyes. Eye makeup fundamentally gives excellent incentives in the form of power, guarantees of returns, and bonuses. This is a kind of entertainment and a method to pass the time projected to lead to outstanding demand for eye makeup services over the anticipated timeframe.

The online channel, which offers retailers alternatives to the traditional shop by exhibiting numerous products on a single platform with their specs, brands, and other features, is experiencing the fastest pace

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The Eye Makeup Market is segmented based on product types, nature, price range and distribution channel. Based on product types, the market is divided into eyeshadow, eyeliner, false eyelashes, kajal, and others (mascara, eye pencil, and eyebrow gel). Based on nature, the market is further divided into chemical, natural, organic and halal. Based on price range, the market is further divided in to high, medium, and low. Based on sales channels, the market is fragmented into specialty stores, exclusive stores, hypermarket & supermarket, online channels, others (direct, distributors & dealers). Two factors that are projected to accelerate the growth of the online market are the rising internet usage and the adoption of e-commerce platforms. Along with making online shoppers feel more comfortable, features like product comparison, clear product descriptions, and straightforward exchange and refund alternatives are improving sales.

Key market players in the Eye Makeup Market include:

• L’Oréal S.A
• The Estée Lauder Companies Inc.
• The Procter & Gamble Company
• Shiseido Company Limited
• Avon Products Inc
• Unilever plc
• Colorbar Cosmetics Pvt Ltd
• Huda Beauty Limited
• Revlon Inc.
• Chanel S.A.

Governments in various nations have ordered total lockdowns because to the coronavirus disease (COVID-19), causing supply chain disruptions. Advantageously, E-commerce platforms have evolved into a convenient and hassle-free purchasing alternative for customers in line with this. The COVID-19 pandemic has decreased discretionary expenditure, but the sales of cosmetics and other personal care products are projected to rise soon. For instance, sales of cosmetics category known as eye makeup are predicted to reach more than USD82 million in the United States in 2021, according to a report by McKinsey & Company.

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"Product creation and packaging formats are significant trends that will severely impact the growth over the anticipated specified timeframe. Today, people are influenced by social and cultural importance. Young people are extremely fascinated by eye makeup. The younger generation is looking for organic products and, and thankfully, adoption of long-lasting products and a wide assortment of products are available. The market is expanding because there are varieties available in the market to fulfil the needs of the customers, as well as growing trends of online purchasing.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Eye Makeup Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Types (Eyeshadow, Eyeliner, False Eyelashes, Kajal, and Others (Mascara, Eye Pencil, and Eyebrow Gel)), By Nature (Chemical, Natural, Organic and Halal) By Price Range (High, Medium and Low), By Distribution Channel (Specialty Stores, Exclusive Stores, Hypermarket & Supermarket, Online Channels, Others (Direct, Distributors & Dealers etc.)), By Region, Competition”, has evaluated the future growth potential of skin lightening products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in eye makeup market globally.

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