Athleisure Market Share, Growth Opportunities, Trends, and Forecast 2024-2032

IMARC Group’s latest report, titled “Athleisure Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the athleisure market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. the global athleisure market size reached US$ 375.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 699.5 Billion by 2032, exhibiting a growth rate (CAGR) of 7.16% during 2024-2032.

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Athleisure Market Trends:

The global athleisure market is flourishing, driven by a rise in consumer interest in health, wellness, and comfort, coupled with the increasing adoption of casual wear in the workplace. As modern lifestyles blur the lines between activities traditionally requiring different attire, athleisure wear offers a versatile solution that combines the comfort and functionality of athletic wear with the style and aesthetics of casual clothing. This appeal is supported by advancements in textile technology, which have enabled the production of fabrics that enhance breathability, moisture-wicking, and durability.

Along with this, the growing influence of social media and celebrity endorsements continues to promote athleisure as a fashionable choice for a wide demographic, further propelling market growth. Additionally, the shift towards sustainable fashion is pushing brands to innovate eco-friendly athleisure options, resonating well with environmentally conscious consumers. The market is also benefiting from increased spending power among millennials and Generation Z, who prioritize health, comfort, and style in their purchasing decisions.

Leading key Players Operating in the Athleisure Industry:

• Adidas AG
• Alala
• Eysom
• H & M Hennes & Mauritz AB
• Lululemon Athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• P. E Nation International
• PUMA SE (Groupe Artémis S.A.)
• Under Armour Inc.
• Vuori Inc.
• Wear Pact LLC

Athleisure Market Scope and Growth Analysis:

The scope of the market encompasses a diverse range of products including leggings, yoga pants, joggers, hoodies, and sneakers designed for both performance and everyday wear. The market is experiencing robust growth due to its broad appeal across different age groups and cultures, which is effectively expanding its consumer base. In addition, the integration of fashion and function has captured the attention of fitness enthusiasts and those seeking a relaxed yet stylish wardrobe for their increasingly dynamic lifestyles. Retail innovations, both online and offline, are making it easier for consumers to access a wide variety of athleisure products, further boosting sales globally.

Concurrently, the market is poised for sustained growth as companies continue to explore new fabric technologies and design innovations that cater to a growing demand for premium, multifunctional apparel. This trend is driving the market forward, reinforcing its position in the global apparel industry as a sector that successfully merges style with practicality and comfort.

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key Market Segmentation :

Breakup by Type:

• Mass Athleisure
• Premium Athleisure

Breakup by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others

Breakup by Distribution Channel:

• Online
• Offline

Breakup by End User:

• Men
• Women
• Children

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other) 

Key Highlights of the Report: 

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape 

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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