e& UAE and Hewlett Packard Enterprise Announce New Strategic Collaboration

e& UAE, the telecom division of e&, has recently announced a strategic partnership with Hewlett Packard Enterprise (HPE), a global leader in edge-to-cloud solutions. This collaboration marks a key development in e& UAE’s growing commitment to its business-to-business (B2B) sector and is expected to significantly strengthen the company’s position within the UAE market. As e& UAE continues to build a network of partnerships, this alliance with HPE is set to enhance its managed services offerings, ensuring that the company is well-positioned to meet the emerging technological demands of the market. With a clear focus on business growth, this partnership exemplifies e& UAE’s vision of embracing cutting-edge technologies and adapting to evolving industry trends.

Through this partnership, e& UAE is working towards its goal of becoming the leading managed services provider in the UAE and the broader region. The collaboration will allow the company to expand its service offerings, aligning with its focus on delivering the best business and technology outcomes for customers in crucial sectors like Government, Education, and Hospitality. These industries, which are undergoing rapid digital transformations, require highly reliable and scalable networking solutions to address their specific challenges. By working with HPE, e& UAE aims to offer tailored solutions that meet the dynamic needs of these sectors, providing seamless and efficient service across all levels of operation.

The partnership centers around the integration of HPE Aruba Networking technology into e& UAE’s managed service portfolio. This will enable the telecom company to provide advanced networking solutions, offering customers an innovative approach to managing their digital infrastructures. The collaboration is especially important as businesses in the UAE, particularly those in high-growth sectors, increasingly demand improved connectivity, network security, and efficient wireless solutions. By leveraging HPE’s cutting-edge technology, e& UAE is poised to deliver solutions that offer a high level of automation, security, and simplicity in managing complex networks.

Hamad Al Marzooqi, Senior Vice President of Presales and Business Operations at e& UAE, expressed his enthusiasm for the partnership, noting that it signifies the company’s commitment to transforming the technology landscape in the region. He explained that partnering with a global leader like HPE Aruba Networking allows e& UAE to expand its capabilities and better serve its customers. The collaboration provides customers with the tools they need to harness the full potential of their technological infrastructure, ultimately driving their digital transformation journeys. Al Marzooqi also stressed the importance of delivering continuity in services, with e& UAE’s team of professional engineers ensuring that all services are provided seamlessly and in accordance with the highest Service Level Agreement (SLA) standards.

Zeeshan Hadi, the Business Head for UAE & Africa at HPE Aruba Networking, noted that the UAE is becoming an increasingly important hub for international business, leading to a growing demand for dependable internet connectivity and security-focused networking solutions. As businesses in the region continue to scale, they need innovative, AI-powered solutions that can provide secure, simplified operations and better network management. Through the partnership with e& UAE, customers will gain access to HPE Aruba’s comprehensive portfolio of networking technologies, which include automation and advanced security features that are critical to driving digital transformation and business growth. Hadi emphasized that this collaboration is key to enhancing customer experience and ensuring that organizations are well-equipped to meet the challenges of the rapidly evolving digital landscape.

This strategic initiative is part of e& UAE’s broader plan to adapt to the digital age, offering cutting-edge solutions that address the growing demands of its diverse customer base. The partnership with HPE strengthens e& UAE’s ability to provide high-quality, secure, and scalable technology solutions, further cementing its role as a forward-thinking leader in the UAE’s telecom industry. The partnership not only boosts e& UAE’s service offerings but also positions the company to help its customers navigate the complexities of the digital future, ensuring they have the tools to thrive in an increasingly connected and technology-driven world.