How to create an unforgettable brand in 10 steps

What is the secret recipe for a “good branding“?

A brand that is easy to recognize and that is adapted by people is one of the most valuable assets that a company possesses.

As easy as just seeing an item and being able to recognize a brand in a matter of seconds.

What is the great formula that allowed them to position themselves in people's minds?

The answer is simple: they used the power of branding as a differentiating element .

This guide will help you know:

1. What is branding?
2. What is the process to create a memorable brand?

What is branding?

First, we must understand what we mean by branding , and it often happens that we confuse the difference between Logo , Identity and Branding.

• Logo : is the symbol to identify a brand .
• Identity : it is what encompasses all the visual aspects that are part of branding, for example colors, fonts, logo uses, etc.
• Branding : So, when we talk about branding , we must be very clear that a brand (brand) is what people say, think and feel in relation to a product , service or company.

It is a process that you cannot control but that you can influence .

 

What is the process to create a memorable brand?

We share 10 steps to build an unforgettable brand:

Determine who your target audience is :

When you're building your brand keep in mind who exactly you're trying to reach. How your brand can meet their specific needs.

Spend time getting specific information :

• What are their behaviors ?
• What do you like to do?
• What is your lifestyle ?
• What are your aspirations?

Define your brand goals

Before you can create a brand that your target audience trusts, you need to know what value your brand is going to provide them.

• What is the purpose of your brand to exist?
• What do you want people to know and say about your products or services?
• What do you want to achieve?

Describe the main qualities and benefits that your brand offers

There will always be brands with bigger budgets or fewer resources in whatever industry it is.

But what makes you different from you are the products , services and benefits that belong exclusively to your brand.

You have to identify what you offer that no one else is offering. Focus on the qualities and benefits that make your brand unique.

• Who are you?
• What are you an expert in?
• What are the elements that identify you over your competition?
• What products and/or services do you offer?

1. Think like your customer

The experience that your customers have with the brand is of vital importance, because it sets the expectations of customers with your product or service .

For example, if your brand is aimed at a young audience, the experience must be fresh , fast, pleasant everywhere, whether in the store, on social networks or on the phone.

If the customer experience does not meet the brand attributes , then you will have a problem of what people expect from you to what they actually receive from your brand.

Create a great logo & tagline

The most important part of brand building is the creation of the company logo and tagline.

This graphic will appear on everything related to your company.

It will become your business card , and the visual recognition of your promise .

It is important to make the decision of how much time and money you want to invest to create something exceptional.

Since this logo will be on everything, in order to reinforce the visual identity of your brand and have that consistency in the minds of your customers.

Do not take this decision lightly, if it is within your budget, hire a professional designer or creative agency with experience in branding to help you build your brand .

Create the voice of your brand

It is the way a brand communicates with its customers.

A brand voice speaks volumes about personality and attributes :

• Professional
• Friendly
• Informative
• Formal
• Youth
• executive
• outgoing
• innovative
• Etc.

Define which is the brand voice that best suits your target audience .

Build a simple message to express your brand

You must communicate the value of your brand in a simple and clear way .

How your customers perceive you goes beyond the logo and slogan, as a clear message can help them identify the key aspects of who you are, what you offer and why people care.

A brand message is an opportunity to communicate on a human level, making a direct emotional connection with your consumers .

Integrate your brand into all aspects of your business

The brand must be visible and reflected in everything that your client sees (and does not see).

If a client walks into your office, the brand should be on the screen both in the environment and with personal interactions.

Anything tangible – from business cards, to advertisements, to packaging – needs your logo stamp. When designing your website: Incorporate your voice, message, and personality into the content .

Stay true to your brand

Don't constantly change your brand, unless that change is worth it.

Brand inconsistency confuses customers, and makes long-term brand building more difficult.

For people to remember a brand, it must be present without undergoing changes for at least 2 years, sometimes it takes longer, this will make them get used to the brand and identify its characteristics.

Be the ambassador of your brand

The success of a brand is when your customers speak well of you and recommend you to their acquaintances. But this is not built overnight.

The first person who should promote and speak well of your brand is yourself. Show people at all times how amazing your brand is.

Both you and your employees must love the brand and this will be easier if the foundations when building it are strong and representative