Pure Storage Unveils Innovations to Support AI Advancements

The Pure Storage platform is revolutionizing enterprise data storage by providing a unified, agile, and risk-reducing solution that spans on-premises, public cloud, and hosted environments. At the core of this platform is the Evergreen® architecture, known for its ability to provide continuous, non-disruptive upgrades, which helps enterprises swiftly adapt to dynamic business environments. The platform's unique ability to deliver consistent, reliable, and sustainable storage services is underscored by the industry's highest number of concurrent Service Level Agreements (SLAs).

Charles Giancarlo, Chairman and CEO of Pure Storage, emphasized that the platform addresses a wide range of enterprise storage needs, including AI and cyber resilience. This unified approach not only simplifies the management of data storage but also reduces costs and uncertainties in today's complex business landscape. Pure Storage recently announced several innovative features to enhance its platform further:

First-of-its-Kind Storage Automation: Pure Fusion™ is a groundbreaking feature that unifies storage arrays and optimizes storage pools dynamically across both structured and unstructured data, regardless of whether it is on-premises or in the cloud. This feature is now fully integrated into the Purity operating environment, which continually improves over time through non-disruptive upgrades. Pure Fusion will be available across the entire Pure Storage platform to all global customers.

Industry-First Generative AI Copilot for Storage: This innovative AI copilot represents a new approach to data management and protection, using natural language to guide storage teams through complex performance and management issues. It leverages insights from thousands of Pure Storage customers to help prevent security incidents and ensure optimal performance.

To support the rapid evolution of AI, nearly all respondents (98%) in a recent survey of 1,500 global CIOs and decision-makers, commissioned by Pure Storage, indicated that their organizations need to improve their data infrastructure to support AI initiatives. With AI developing so quickly, many companies find themselves constrained by inflexible storage architectures that lack the necessary reliability and scalability. Pure Storage aims to address this challenge with several new platform innovations:

New Evergreen//One™ for AI: This purpose-built AI storage-as-a-service provides guaranteed storage performance for GPUs, essential for AI training, inference, and high-performance computing (HPC) workloads. This service extends Pure Storage’s leadership in capacity subscriptions and introduces a unique SLA that eliminates the need for complex planning or overbuying by allowing purchases based on dynamic performance and throughput needs.

Secure Application Workspaces with Fine-Grained Access Controls: This feature combines Kubernetes container management with secure multi-tenancy and policy governance tools, enabling advanced data integrations between enterprise mission-critical data and AI clusters. It allows application owners to access AI innovation seamlessly without compromising security, independence, or control.

Pure Storage is also expanding its support for AI infrastructure with plans to achieve NVIDIA DGX SuperPOD certification by the end of 2024. Building on its existing certifications, Pure Storage's Ethernet-based solutions simplify the integration and deployment of large-scale AI training and inference, democratizing AI for enterprises eager to accelerate their AI initiatives. Pure Storage's solutions are also highly energy-efficient, consuming up to 85% less energy than other all-flash storage solutions, addressing power constraints in large AI clusters.

Charlie Boyle, Vice President of DGX Platform at NVIDIA, highlighted the importance of storage performance and flexibility for enterprises adopting AI. Pure Storage’s certification with NVIDIA platforms ensures highly performant solutions for customers at every stage of their AI journey.

Customer perspectives illustrate the tangible benefits of Pure Storage’s innovations:Keith Martin, Vice President of Global Cloud Engineering at ServiceNow, praised Pure Storage for its ability to scale rapidly and meet the needs of businesses relying on automation and AI for near-real-time decisions. He noted that projects which typically take three years can be completed in three months with Pure Storage's platform.

Dave Pinkawa, Engineering Manager – Virtualisation at Paylocity, emphasized the value of data flexibility, precision, and automation in empowering customers to make strategic human capital decisions swiftly. He highlighted Pure Fusion's promise to provide a true cloud operating model, enhancing flexibility and self-service for developers, thereby driving innovation and delivering valuable outcomes for customers.

In summary, the Pure Storage platform delivers unmatched agility, reliability, and innovation in enterprise data storage. With its continuous, non-disruptive upgrades, comprehensive automation features, and industry-first AI capabilities, Pure Storage is setting a new standard in data storage solutions, empowering organizations to unlock the full potential of their data while ensuring resilience, efficiency, and sustainability.