Samsung unveils new Galaxy AI experiences

Samsung Gulf Electronics has launched an immersive pop-up space at the Mall of the Emirates to showcase its latest Galaxy AI-powered devices. This new Galaxy Experience Space, open from July 11 to August 7, features the groundbreaking Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Buds3 Series, and Galaxy Watch7 and Galaxy Watch Ultra. The pop-up aims to demonstrate how Samsung's innovative technology is opening the next chapter of Galaxy AI, leveraging versatile and flexible form factors to enhance communication, productivity, and creativity.

Fadi Abu Shamat, Senior Director and Head of Mobile eXperience Division at Samsung Gulf Electronics, highlighted Samsung's long history of innovation in the mobile space, noting the company’s pioneering role in creating the foldable form factor and ushering in the mobile AI era. He expressed excitement about bringing these technologies together to unlock new possibilities for users worldwide. The foldables, enhanced by Galaxy AI, are designed to meet the unique needs of every user, delivering an extraordinary experience.

Visitors to the 132㎡ pop-up space will embark on a journey through various zones, experiencing firsthand how Galaxy AI enhances everyday activities. The space is designed to demonstrate new ways to communicate, create, and accomplish tasks using the latest Galaxy devices. Key features include the expansive screen of the Galaxy Z Fold6, the FlexWindow of the Galaxy Z Flip6, and the iconic FlexMode, all showcasing the versatility of Samsung’s foldable devices.

The pop-up will feature several innovative experiences highlighting the advanced AI capabilities of the new Galaxy devices. Daily Galaxy AI Workshops will offer 15-minute sessions demonstrating features like Note Assist, Live Translation, and Circle to Search. Participants will have the opportunity to earn extra chances at the Digital Roulette for special rewards.

Photography enthusiasts can join a workshop at Ski Dubai, focusing on the Flex Zoom and Sketch to Image features of the new devices. Other workshops at the pop-up space offer participants the chance to win exciting prizes, including the Galaxy Z Flip6. Fashion lovers can attend workshops demonstrating how the Galaxy Z Flip6 can be used to design clothing and apparel, with top ideas winning devices and potential fashion scholarships.

Gaming will take center stage with a tournament in partnership with top e-sports brand True Gamers, and music lovers can participate in a rap and singing challenge that utilizes Galaxy AI features. The pop-up will also feature culturally relevant activities such as “Floga” (Foldables Yoga) sessions, where the Galaxy Watch7 will be used to track participants’ fitness metrics, demonstrating the seamless integration of Samsung’s ecosystem of devices.

Visitors who complete the Galaxy Voyage experience at the Samsung Galaxy Experience Space will have the opportunity to win a trip for two to Europe. In addition, customers who own the Galaxy Z Flip6 can create their own tote bag using the device’s Sketch to Image feature, offering them a unique and personalized keepsake of their visit.

The Samsung Galaxy Experience Space will be open every day from 10 am to 12 am at the Lower Ground floor, Grand Atrium area of the mall, offering a unique opportunity for visitors to experience Samsung's cutting-edge technology firsthand.