Why Agencies Are Embracing White Label Link Building

Many SEO and digital marketing agencies are transitioning to a white label link building service for a few reasons. Learn why link building is so important to any campaign’s SEO efforts and why outsourcing this task may be the best solution.

What Is White Label Link Building?

White label link building is a process that involves outsourcing your agency’s link needs to another agency. The client receives all updates and reports from their agency in a discreet, results-driven manner. White label link building is a common strategy for improving SEO rankings. However, since the client-forward agency will rely on the white label agency to generate results, choosing the right partner is crucial.

Why Use White Label Link Building?

An agency may choose to use white label link building services for the following reasons:

• You have a few clients who could benefit from link building campaigns.
• You want to produce even better SEO results for your clients.
• You don’t have the resources to bring on a link building team.
• You don’t have the time necessary to dedicate to link building.

Building high-quality links takes time. In addition to outreach and negotiation, you also have to create link-worthy content that gets readers. Using a white-label company allows you to cover each of these points easily, ensuring you get the best links possible. You also get access to a team that follows up on link building.

How White Label Link Building Benefits Agencies

Using a white label service for your agency’s link building needs offers many benefits, including the following:

Agency Scalability

Perhaps one of the most common reasons that agencies use white label link building services is because it allows them to scale easily. Expanding an agency, similar to any business, is a catch-22 or impossible feat. You can’t bring on a link building team until you have the revenue available to pay them properly. Yet, you can’t sign more clients until you have a team to produce results. Outsourcing SEO tasks like link building allows you to scale your agency slowly at your own rate. 

Expert Offerings

Another benefit of using a white label service for your link building needs is that you get access to a team of expert link builders. Building your own link building team in-house takes time and training. This necessary learning curve can make achieving positive client results and a good agency reputation difficult. 

Additionally, linking building and SEO, in general, are continually changing. Not only will your agency need a team that knows how to build high-quality links, but one that’s also capable of staying ahead of the learning curve. In the meantime, you can focus on building a solid SEO team while still generating good rankings for your clients with white label services.

Excellent Results

A white label link building agency can typically get your clients excellent results. Because they specialize in link building, they have already formed the necessary professional relationships across multiple industries. In return, this gives you and your clients access to high-quality, niche-relevant links.

The best links for SEO purposes come from niche-relevant high-authority websites. Identifying these websites isn’t always easy, which is where a white label company comes in. Additionally, many white label companies offer additional link building services, like audits, that can help you better understand your client’s overall link profile.

Professional, High-Quality Content

SEO and link building, in general, require high-quality content. Without a team of expert industry writers and editors on staff, this can be difficult to do in-house. You want any link building efforts to represent your brand well. Additionally, the content’s topic and anchor text used with the link are important components in achieving good SEO results.

When you outsource these tasks to a link building agency, they typically have a team of writers, editors, and SEO strategists who are all involved in the process. This means that you get not only fully optimized content that ranks well but also a good amount of organic traffic that can be directed to your website. The link to your website should also be natural to avoid Google and other search engines from categorizing it as spammy. Even better, since a ghostwriter writes the content, you get the credit, meaning you benefit from the valuable, useful content.

A poorly placed link - best case - won’t lead to any positive results. In the - worst case - it could lead to your website being penalized.

Link building is an important part of any SEO strategy. But it’s a task that also requires website outreach, content creation, link placement, and follow-up. For this reason, many agencies don’t have the necessary resources to dedicate to link building. Outsourcing this task to a white label link building company can provide agencies with good results and a better brand reputation.