Spectranet Rebrands As The Wi-Fi Network With Dial In Generation Z
Spectranet Rebrands as the Wi-Fi Network with Dial in Generation Z
Spectranet, a leading Internet Service Provider that provides high-speed Internet access via multiple services – 4G LTE, HomeFiber, and FiberOnAir – has launched a new multi-platform advertising campaign to rebrand itself as The Wi-Fi Network.
Spectranet's new payoff as The Wi-Fi Network aims to bolster its position as the country's leading Internet Service Provider in terms of network quality, product offerings, and service offerings.
As a positioning payoff line, the Wifi Network demonstrates the brand's confidence in its ability to service the current and evolving needs of various customer segments, including the rapidly evolving Generation Z. The brand offers both fixed and mobile Wi-Fi solutions. It offers products for users ranging from moderate to heavy, with the latter preferring Unlimited plans and those requiring fast download and upload speeds. While 4G LTE will primarily serve customers who require Wi-Fi on the go, GPON (HomeFiber) and FiberOnAir services will help meet the needs of customer segments with high data consumption and high download and upload speeds with low latencies in their homes or business establishments.
Product innovations to provide its discerning customers with the best-in-class internet browsing experience
The brand has achieved significant milestones during its time as an ISP. It was the first in the country to host Netflix and also the first to launch 4G LTE operations. Major media outlets have recognized Spectranet for its dedication to the industry's development as a leading brand in the ISP space.
Speaking about the brand's new corporate speak, Shola Adegboroye, Executive Director at Creativexone, Spectranet's advertising agency, noted that Spectranet is a customer-centric, innovative, and nimble brand. Until now, the brand has adhered to a theme of speed, affordability, and dependability. To remain relevant in today's world, the brand must reinvent itself and enter the next phase of evolution, one that reflects the aspirations of Generation Z. Additionally, it needs to unify its offerings across multiple high-speed technologies under a single tag line. According to him, all of these distinct features distinguish Spectranet as the Wifi Network.
Ajay Awasthi, Chief Executive Officer of Spectranet, commented on the new positioning, "We have examined the market critically and it is clear that we are the market leaders when it comes to our unique service offerings across 4GLTE, Fixed Line (FiberOnAir and HomeFiber) for Homes and Estates, and Enterprise Business for MSME's and Corporations."
We're attempting to unify all of our product offerings under a single umbrella tagline. This simplifies the decision-making process for prospective customers, who will eventually consume a Wi-Fi service delivered to them via a modem or router.
More importantly, the Brand Spectranet wishes to maintain relevance with a new demographic of users, primarily Generation Z. We've noticed a significant shift in the average age of our customers as a result of our customer studies. Along with our superior service, our brand imagery and positioning must appeal to these younger customers," he continued.
We are not your typical Internet service provider; we are significantly different in terms of our innovative offerings, customer service model, and network reliability. It is time for us to establish a bold positioning statement for the new Spectranet.” Ajay stated.
In Conclusion
Apart from the fact that Spectranet is launching a new campaign, Spectranet has consistently reflected each individual's innate desire to "Do More" and "Do Better" by enabling individuals, families, and businesses through flexible unified data plans that offer unlimited browsing to all segments at all hours of the day. Additionally, the company has invested heavily in deploying services such as Fiber on Air and Home Fiber, which provide homes and businesses with high-speed and reliable broadband internet.
