The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy
The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy
In the world of content marketing, technology has provided us with an incredible toolbox, enabling us to automate our creativity and accomplish more. Among the numerous technology categories available to content marketers, email marketing automation tools are arguably the most advantageous, as they enable us to personalize and connect with buyers on a large scale.
However, what tools, features, or functions within the realm of email do you truly require? And how will they work in conjunction with your content strategy? Let's take a look at the best email marketing automation tools for executing your strategy.
Are You Investing an Excessive Amount of Time in Email Campaigns?
Email marketing is critical to the success of content marketing. It enables you to communicate directly with those who genuinely desire to hear from you. The opportunities are endless when you use email to share valuable content with your buyers while engaging and nurturing them.
However, you should not be required to get lost in the weeds in order to execute. Without automation, you're probably performing the same tasks repeatedly, which consumes an inordinate amount of time. In general, content automation has the potential to save your team valuable time. This is especially true for email marketing, where you can create numerous campaigns that engage buyers without having to slog through manual work.
If you've experimented with automation and haven't found the right fit, or if you're just getting started, having the right email automation tools will significantly simplify your life!
What Exactly Is Email Automation?
You probably have a general idea of what email automation is, but to start, let's define it. Email automation is the process of creating a series of emails that are automatically sent to a specified list of individuals (prospects, subscribers, etc.) in response to a triggered event. It has been shown to be extremely effective, with a click rate of 119 percent higher and a conversion rate of 60 percent higher than one-off, broadcast emails.
Because they typically outperform manual processes and save your team time, adopting email automation is a wise move that many brands make to continue moving buyers through the marketing and sales funnel.
How Does Email Automation Aid in the Implementation of Your Content Strategy?
Your content strategy is the master plan for how you will use content to accomplish goals. It identifies the critical components of content marketing, such as customer journey mapping. This section of the strategy outlines the typical paths taken by a buyer from awareness to purchase.
You'll require content to meet them on each leg of this journey. Buyers require this information and knowledge to assist in making purchasing decisions. Email marketing is one of the most effective methods of contacting them.
Email automation is an ideal toolkit for implementing these touch points, as it allows for the creation of triggers based on their actions, which then initiate an email campaign. Depending on how your triggers are defined, you can also segment your audience to ensure that you send the most relevant content to each buyer.
The Best Email Marketing Automation Tools to Support Your Content Strategy
Following that, we'll go over some of the most popular tools for getting started with email automation and demonstrate how they can help you maintain consistency with your content strategy.
Mailchimp
Mailchimp does not offer as many features as Sendinblue, but it is an excellent choice for those who require less complexity. It comes with a menu of pre-built automations and is extremely user-friendly. If you're new to email automation, this is an excellent tool for getting you started and acquainted with the practice.
Moosend
Moosend is an excellent platform for beginners but also includes some advanced features. It enables you to send email triggers based on weather conditions and includes AI cross-selling capabilities.
ActiveCampaign
ActiveCampaign's claim to fame is that it pioneered the use of a visual automation builder, earning it an excellent UX grade. It's worth noting that ActiveCampaign includes predictive sending and predictive content features for content triggers. Additionally, it simplifies A/B testing.
Keap
Keap (formerly Infusionsoft) is a one-of-a-kind mashup of CRM and email automation designed specifically for small service-based businesses that are actively pursuing new leads, nurturing them through automation, and invoicing them once they become customers. The software includes dozens of pre-built campaigns that automate prospect and customer touchpoints, allowing small businesses to accomplish more with less effort.
Omnisend
Omnisend was created for eCommerce brands to give them omnichannel marketing control. Due to the emphasis on eCommerce, pre-configured sequences for cart abandonment, repeat buyers, and discount offers based on activity or birthday are included. Additionally, it is extremely intelligent when it comes to triggers based on customer behavior, which helps eCommerce businesses thrive.
