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Dynamic VS Static QR Codes: What’s the Difference?
We live in a world where everything is available at our fingertips. Businesses and customers can communicate in real time through QR codes. An essential feature of QR codes is that they increase website traffic, provide important information, and engage customers. You can easily locate the QR codes using different devices like smartphones. Many QR code scanner devices and online tools scan the QR code to get the information related to that product. You can now scan the QR code using smartphones, tablets, or online QR scanner tools.
What is a Static QR Code?
Static QR codes contain fixed information. The QR code consists of a series of white and black blocks aligned in different directions, which can be scanned. These patterns and alignments contain the information in a static QR code. When you scan the static QR code, it encodes data directly within the QR code itself.
The larger and more complex the QR code, the more (and more complex) the information is decoded. This factor affects the size of a QR code. It is common for QR codes to contain URLs as their encoded information. Most people prefer to go from URL to QR code.
When the information (a URL) needs to be updated, you can not change the data coded in the QR code because it is non-editable. To do so, you will have to generate a new QR code and enter further coded information.
What is the use of static QR codes?
Static QR codes are suitable for anything that does not change over time. You can use them for e-signatures, business cards with contact information, permanent information on other signs or materials, or coupons that are only valid for a limited time.
It is recommended that you test your codes before printing to ensure that they are error-free and will not require any modifications in the future, especially if static QR codes will print thousands of marketing materials with them.
This type of code can place a static QR code on a business card. It is important to make your business cards eye-catching and convenient if you intend to incorporate a vCard QR code. It is always advisable to test these codes and watch the data pour directly into your phone's input fields.
The use of static codes is also appropriate for the promotion of sales and coupons. One-time URL codes created in bulk can be easily scanned by cell phones like a discount code but cannot be used twice by the same individual. The information does not change and will not be used again. Creating a static QR code is easy, even if you have no prior experience. Moreover, if required, you can easily read it using a QR scanner online.
What is a Dynamic QR Code?
A dynamic QR code is a QR code that can be edited after you have created it. If you want to modify the information encoded in a dynamic QR code, you do not need to generate and distribute new QR codes.
A dynamic QR code contains a redirection URL within the QR code. The information can be accessed on a website using a dynamic QR code. It is possible to track dynamic QR codes on the analytics dashboard.
Consider that dynamic QR codes include dynamic URLs, Feedback, Social Media, Images, and PDF.
What is the Use Of Dynamic Code?
Dynamic QR codes are helpful for URLs, AR/VR experiences, e-stores, social media accounts, feedback forms, and other future optimized content.
When it comes to payment systems that include invoicing, dynamic QR codes are always used. Today, many insurance and utility companies print QR codes on their invoices, which must be scanned to pay. It is a safe and straightforward method of payment.
The dynamic QR codes have greatly benefited the hospitality industry in the last few years by enabling contactless services in various ways: menus, room service, displays in their lobby that link Google Maps with GPS, and more.
Difference Between Static And Dynamic QR Codes
Static QR Code |
Dynamic QR Code |
It cannot be edited once created; |
It can also be edited after printing. |
It does not offer QR scan tracking. |
It offers QR scan tracking & analytics. |
It cannot be used for online re-targeting. |
It can re-target users online. |
It has a long and complicated URL |
It has a short and clean URL. |
It takes longer to scan. |
It takes less time to scan. |
It cannot give different campaigns. |
It gives different campaigns based on a set schedule. |
If required, you can use an effective QR scanner online to read a quick response quickly and find out if it is dynamic or static.
Conclusion:
The choice between static and dynamic QR codes depends on the specific needs and objectives of your use case. Static QR codes are ideal for fixed information that doesn't change frequently, such as e-signatures, business cards, or permanent signage. They are straightforward to generate and deploy, making them suitable for scenarios where constant updates are unnecessary.
On the other hand, dynamic QR codes offer flexibility and versatility. With the ability to edit the encoded information after creation, dynamic QR codes are well-suited for dynamic content like URLs, AR/VR experiences, and social media links. The inclusion of analytics and tracking features empowers businesses to gain insights into user engagement, making them invaluable for marketing campaigns and online re-targeting efforts.
Ultimately, whether you opt for the stability of a static QR code or the adaptability of a dynamic one, both serve as powerful tools for enhancing communication, engaging customers, and streamlining processes in our interconnected digital landscape. As technology continues to evolve, QR codes remain a vital bridge between the physical and digital realms, providing efficient and effective solutions for businesses and consumers alike.
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