Augmented Reality Market Worth US$ 91.4 billion by 2027

The global augmented reality market size was valued at USD 14.7 billion in 2020 and is projected to reach USD 91.4 billion by 2027; it is expected to grow at a CAGR of 31.5% from 2021 to 2027.

The augmented reality (AR) market is a dynamic and rapidly evolving sector within the technology and entertainment industries. AR technology overlays digital information, such as images, videos, or 3D models, onto the real world, enhancing the user's perception and interaction with their environment.

 

Augmented Reality Market Dynamics

The dynamics of the augmented reality (AR) market are shaped by various factors and trends that influence its growth and evolution. Understanding these dynamics is essential for industry participants, investors, and policymakers. Here are the key dynamics in the AR market:

1. Technological Advancements:

   • Dynamics: Continuous advancements in AR hardware and software, including better optics, more powerful processors, and improved tracking algorithms.

   • Impact: Technological progress drives the development of more capable and immersive AR experiences, expanding the market's potential.

2. Market Growth:

   • Dynamics: The AR market is experiencing rapid growth, driven by increasing demand in various sectors.

   • Impact: Growing market size attracts more investments, fostering innovation and competition among AR companies.

 

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1. Industry Adoption:

   • Dynamics: Industries like gaming, healthcare, education, and enterprise are increasingly integrating AR technology into their operations.

   • Impact: Widespread adoption across sectors creates diverse revenue streams and applications for AR technology.

 

Market Segmentation Analysis

The study categorizes the global Augmented Reality market based on equipment type, technology, type, installation method, distribution channel, application, and regions.

By Component Model (Revenue, USD Billion, 2017-2027)

• Hardware

• Software

By Display Model (Revenue, USD Billion, 2017-2027)

• HMD & Smart Glass

• HUD

• Handheld Devices

 

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By Application (Revenue, USD Billion, 2017-2027)

• Aerospace & Defense

• Automotive

• Education

• E-commerce & Retail

• Gaming & Entertainment

• Healthcare

• Industrial & Manufacturing

• Others

By Region Outlook (Sales, Production, USD Million, 2019-2033)

• North America (Mexico, Canada, US)

• South America (Peru, Brazil, Colombia, Argentina, Rest of Latin America)

• Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)

• Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)

• The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA)

 

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REGIONAL ANALYSIS, 2023

Based on the region, the global Augmented Reality market has been analyzed and segmented into five regions, namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

North America has been a prominent market for Augmented Realitys due to high consumer spending on electronics and a strong demand for home entertainment systems. The United States, in particular, has a large market for Augmented Realitys, driven by the popularity of streaming services and the desire for immersive audio experiences.

The Asia Pacific region, including countries like China, Japan, and South Korea, has witnessed substantial growth in the Augmented Reality market. Factors contributing to this growth include the rising disposable income, increasing urbanization, and the growing popularity of home theater systems among consumers in the region.

 

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Major Key Players in the Augmented Reality Market

The global Augmented Reality market is fragmented into a few major players and other local, small, and mid-sized manufacturers/providers, they are –

• Few players with their product offerings dominate the market, and the global market is expected to be consolidated. Microsoft, Google LLC, Apple, Inc., Sony Corporation, Blippar Ltd, Infinity Augmented Reality Ltd., Niantic, Inc., Zappar Ltd., Magic Leap, Inc., and Wikitude GmbH are some of the major players present in the market studied. Industry tech giants such as Google, IBM, and Microsoft are also offering these services in collaboration with the startups to compete in this as-a-service market.