Empowering Channel Partners: Redington Gulf Introduces Reboot 2025

Redington Gulf, a prominent IT distributor in the Middle East and Africa (MEA) region, has introduced Reboot 2025, a strategic initiative aimed at assisting businesses in making the crucial transition to Windows 11 Pro. This comes as Windows 10 approaches its end-of-support deadline on October 14, 2025. As businesses continue to rely on outdated PCs, they are increasingly exposed to security vulnerabilities and experience diminished performance, which poses significant risks to operations. The Reboot 2025 initiative seeks to help organizations mitigate these risks and ensure a smooth migration to modern, AI-powered devices equipped with Windows 11 Pro.

Redington Gulf is partnering with key players in the technology ecosystem, including OEMs, Intel, and Microsoft, to ensure that businesses across the MEA region are fully prepared for the upcoming transition. With its extensive channel partner network, Redington aims to raise awareness and guide customers through the process of upgrading their systems. By doing so, it aims to not only address the end-of-support challenge but also enable businesses to benefit from the enhanced productivity, security, and AI capabilities offered by Windows 11 Pro.

The Reboot 2025 initiative is built around several key components designed to educate and support both businesses and channel partners. One of the central elements is a series of training programs tailored to channel partners. These programs are designed to provide partners with the expertise they need to help businesses transition effectively, focusing on how to harness the power of AI-driven PCs and Windows 11 Pro’s capabilities. These programs equip partners with the knowledge to recommend the best devices and solutions, ensuring that businesses can make informed decisions about their IT infrastructure.

In addition to training, Redington Gulf has also introduced a Trade-In Program to help businesses dispose of their old PCs in an environmentally responsible manner. This program allows businesses to trade in their outdated devices through authorized channel partners, reducing the upfront costs associated with purchasing new PCs. This is particularly beneficial for companies looking to upgrade to AI-powered devices without straining their budgets.

For organizations with large fleets of PCs, Redington Gulf offers Device Lifecycle Management Services. These services are designed to assist businesses that may lack the internal resources to manage the lifecycle of their devices effectively. Redington’s lifecycle management services include secure data wiping, device configuration, deployment, and ongoing maintenance, ensuring that businesses can keep their systems up to date without significant overhead. This service is especially important for companies with large-scale operations that need to streamline their IT management processes while maintaining high security and compliance standards.

As the largest PC distributor in the MEA region, Redington Gulf is playing a central role in helping businesses understand the implications of Windows 10’s end of support. Jeetendra Berry, President of the End Point Solutions Group MEA at Redington Gulf, emphasized the company’s commitment to ensuring that businesses are not only aware of the upcoming deadline but also understand the significant benefits of transitioning to modern, AI-powered devices. The focus on AI PCs is particularly timely, as the capabilities of artificial intelligence continue to revolutionize business operations, from automating tasks to enhancing decision-making.

Windows 11 Pro, with its built-in AI-driven features, is at the heart of this transformation. With tools like Microsoft Copilot, Windows 11 Pro is designed to boost productivity by automating repetitive tasks and streamlining workflows. These AI capabilities enable businesses to focus on more strategic activities, enhancing overall efficiency and driving innovation. By embracing Windows 11 Pro, organizations can stay ahead of the curve, improve security, and enhance their operational capabilities in an increasingly competitive digital landscape.

Frangiskos Lambrinos, Device Partner Sales Lead for MEA at Microsoft, highlighted the importance of the initiative in ensuring that businesses are not only prepared for the end of Windows 10 support but also able to take full advantage of the transformative power of AI. He stated that Reboot 2025 is critical for helping businesses navigate the transition while positioning them for long-term success. With Windows 11 Pro’s AI-driven features, businesses can not only stay secure but also enhance their productivity and streamline their operations.

The Reboot 2025 initiative represents a collaborative effort between Redington Gulf and Microsoft, with the support of OEMs and other technology partners. This initiative is designed to equip businesses with the tools, knowledge, and devices they need to embrace Windows 11 Pro and take advantage of its AI-powered features. Through this partnership, Redington and Microsoft aim to empower businesses across the MEA region, helping them innovate, succeed, and stay ahead in a rapidly evolving digital world.