Europe Baby Care Products Market: Global Industry Analysis and Forecast (2015-2025)

Rising awareness about child health & hygiene and high per capita disposable income to drive Europe baby care products market

According to TechSci Research report, “Europe Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail),  By Country, Forecast & Opportunities, 2025”, the market is expected to undergo a healthy growth during he forecast period owing to the rising awareness among the consumers towards their child’s health & hygiene in the region. The high per capita disposable income of the countries such as France & Germany are enabling consumers to spend on baby care products, which is a major growth factor for this market. Moreover, increasing cases of skin allergies and other diseases are creating high demand for baby care products. With growing number of working women who are willing to spend on high-end products, the region is providing lucrative opportunities for baby care product manufacturers.

Manufacturers are launching  innovative baby care products with minimum environmental and health hazards which is gaining huge traction in European market. The availability of variety of products to choose from is a major growth factor for baby care products market. Additionally, increasing investments on research & development activities by baby care product manufacturers is further anticipated to drive the market growth through 2025.

However, Europe baby care products market is also facing some challenges. Concerns over safety standards of baby care products and incidences of skin allergies due to usage of some products are hampering the growth of this market.

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The Europe baby care products market is segmented based on product, age, distribution channel and country. Based on product, the market is categorized into toiletries, personal care, food & beverage and others. Among them,  food & beverage segment is anticipated to undergo fastest growth in Europe owing to the growing concern over infant nutrition. The availability of wide range of food products is gaining traction among working parents.

Based on distribution channel, the Europe baby care products market is segmented into store based retail and non-store retail. Among these, the store-based segment including chemists and pharmacies accounted for largest market share over 2019. However, the non-store retail segment consisting of online channels is expected to undergo fastest growth through 2025 owing to the growing preference of consumers to shop online. The reasons behind this can be attributed to availability of wide range of baby care products on e-commerce sites with many of them offering huge discounts.

Major players operating in the Europe baby care products market include Hipp GmbH & Co Vertrieb KG, Procter & Gamble (P&G)., Kimberly-Clark, Johnson & Johnson, Uniliver Plc, Abbott Nutrition Ltd, Nestle SA and Danone SA. Manufacturers are gaining profit through new product launches and investing on strong distribution network.

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“Growth in organized retail sector in European countries is providing huge growth opportunities for baby care product manufacturers. The region’s favorable economic condition and rise in birth rates in recent years are a major boost for the market growth.  Market is also witnessing demand for natural and organic products, which is enabling entry of new manufacturers into the baby care products industry ,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Europe management consulting firm.

“Europe Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail),  By Country, Forecast & Opportunities, 2025” has evaluated the future growth potential of Europe baby care products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Europe baby care products market.

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