First CEO and Fresh Identity Revealed by API Supergroup

A groundbreaking collaboration in the telecommunications and cloud computing space has taken a significant step forward with the formation of a new company, Aduna, and the appointment of its first CEO, Anthony Bartolo. This API supergroup, which brings together industry giants such as Ericsson, Google Cloud, and some of the world’s largest operators, aims to revolutionize the development and deployment of apps and services by addressing API fragmentation.

Anthony Bartolo, a seasoned technology executive with over three decades of experience, has been named Aduna’s CEO. Bartolo, who previously served as COO of cloud communications company Vonage and held executive positions at Tata Communications, is recognized for his expertise in scaling global businesses and driving innovative commercial strategies. His leadership credentials include spearheading transformative initiatives, a track record that aligns with Aduna’s ambitious goals. Notably, Vonage was acquired by Ericsson in a landmark $6 billion deal, further underscoring Bartolo’s connection to the major players behind Aduna.

Aduna is the result of a collaborative effort involving key operators such as Vodafone Group, AT&T, and Deutsche Telekom, alongside Ericsson and Google Cloud. The company’s mission is to streamline API integration, creating a unified approach to app and service development. By reducing fragmentation, Aduna seeks to enable seamless collaboration across the ecosystem while fostering innovation. This initiative aligns closely with the mobile industry’s broader objectives, reinforcing its commitment to advancing interoperability and efficiency in the sector.

The name “Aduna” carries significant meaning, rooted in the Latin concept of “many entities uniting as one.” This aptly reflects the company’s vision of uniting diverse stakeholders to achieve shared technological advancements. In an announcement, Ericsson’s head of business area Global Communications Platform, Niklas Heuveldop, praised Bartolo’s leadership abilities, emphasizing his proven track record in executing successful strategies. Bartolo expressed enthusiasm for the role, describing Aduna as a pioneer in the next wave of technology. He highlighted the company’s potential to chart a new course in telecommunications and cloud innovation, stating, “I am honored to lead Aduna towards a new frontier.”

Launched in September 2024, the group behind Aduna highlighted its strong alignment with the broader initiatives of the mobile association, emphasizing its commitment to advancing global telecommunications standards. This collaborative effort, involving industry leaders such as Ericsson, Google Cloud, and major operators like Vodafone Group, AT&T, and Deutsche Telekom, was created to address critical challenges in the telecommunications and cloud computing space. By focusing on reducing API fragmentation and fostering interoperability, Aduna seeks to establish a more cohesive and streamlined digital ecosystem.

Aduna leverages the collective expertise, technological capabilities, and resources of its founding members to redefine how apps and services are developed and integrated. The company’s vision is to enable seamless collaboration between stakeholders and deliver cutting-edge solutions that enhance digital connectivity. By doing so, Aduna positions itself as a transformative force in the industry, set to shape the future of digital innovation and establish new benchmarks for technological evolution.

With its name rooted in the Latin term symbolizing unity—“many entities uniting as one”—Aduna embodies the collaborative spirit that drives its mission. The company is poised to act as a key player in the telecommunications and technology sectors, fostering partnerships and creating a robust foundation for the next era of digital transformation. As the telecommunications industry evolves, Aduna’s unified approach represents a significant step forward in enabling global connectivity and innovation.