India Lifestyle Market: A Study of the Industry’s Current Status, Market Analysis and Future Outlook

India lifestyle market is expected to witness robust growth during the forecast period owing to increasing household spending, urban development, changing shopping, eating and drinking habits and increasing focus on personal grooming. On account of increasing disposable incomes consumers are spending more on lifestyle products and luxury items. Furthermore, the companies are now shifting their focus towards the developing economies like India. Wal-Mart Stores Inc., Amazon.Com Inc., Inter Ikea Systems BV, and Gap Inc. among others are some of the prime players operating in the Indian market.

Businesses across every segment are trying hard to encourage Indian consumers in every possible way and hence are rising their investments in the Indian markets. Moreover, Indian lifestyle industry is climbing new heights owing to growing consumer class, rapid urbanization and changing fashion trends. This has further led to retail penetration, growing service class and the increasing share of the designer wear. The Indian consumers, particularly the urban class are progressively getting conscious of health services and give immense position to body fitness to catch up with their busy lifestyles.

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India lifestyle market is segmented based on type, gender and region. Based on type, the market is segmented into eating and drinking, sports and fitness, leisure and recreation and others. With boom in FMCG sector, the eating and drinking segment is undergoing rapid growth in India. The country is witnessing a growing culture of cafes, restaurants and other types of food joints which are hugely popular among young and working class population. Also, the entry of international fast food chains like Dominos and KFC, is contributing to the growth of the segment in the country. However, the growing awareness towards health and fitness is escalating the growth of sports and fitness industry. With rising number of fitness clubs, gyms and sports complexes, the segment is set to undergo substantial growth in the coming years.

Major players operating in the India lifestyle market are Amul Industries Private Limited, Pepsico Inc., Zara, Golds Gym Inc, Nike, Britannia, Nestle, Puma, Adidas and Reebok, among others. The market is highly competitive with presence of both international and national players. With favorable government policies and regulations, the companies are increasingly expanding their business with new product launches and opening multiple chains around the country.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

• To analyze and forecast the market size of India lifestyle market.
• To classify and forecast India Lifestyle market based on type, gender, company and regional distribution.
• To identify drivers and challenges for India lifestyle market.
• To examine competitive developments such as expansions, new product launches in India lifestyle market.
• To conduct pricing analysis for India lifestyle market.
• To identify and analyze the profile of leading players operating in India lifestyle market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of lifestyle companies across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

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TechSci Research calculated the market size of India Lifestyle market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and end users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Lifestyle companies/partners
• Sales channel/vendors/ distribution
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to lifestyles

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India lifestyle market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Lifestyle Market, By Type:
  • Eating and Drinking
  • Sports and Fitness
  • Leisure and Recreation
  • Others
• India Lifestyle Market, By Gender:
  • Male
  • Female
• India Lifestyle Market, By Region:
  • North
  • South
  • East
  • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India lifestyle market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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