India Nail Care Market: A Study of the Industry’s Current Status, Market Analysis and Future Outlook

Rising awareness about new beauty trends and increasing number of nail care salons are acting as key growth drivers for India nail care market.

According to TechSci Research report, “India Nail Care Market - By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others), By Distribution Channel (Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to undergo a significant CAGR during the forecast period on account of growing awareness towards nail hygiene as well as new beauty trends among consumers in the country. Moreover, rising disposable income and increasing number of working women and college going girls are also acting as major growth driver for India nail care market as they constitute the largest consumer of nail care products. In addition to this, increasing demand for nail polish among Indian women is also fueling the nail care market growth. With entry of new and international market players, India nail care market is poised to undergo rapid growth in coming years.

Furthermore, increasing number of beauty salons, nail studios, etc. are also contributing to the growth of nail care market in the country. The demand for organic, non-toxic and natural nail care products is the emerging as a new trend in India. Owing to this, companies are introducing organic nail care products to cater to the growing demand. Apart from this, increasing party culture, formal meetings and informal events are some other key factors fostering the demand for nail care products in the country. Moreover, the growing demand for nail art and dress-nail match is also expected to boost India nail care market growth through FY2026.

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India nail care market can be segmented based on product type, distribution channel and region. Based on product type, the market can be segmented into nail polish, nail accessories, nail strengthener, nail polish remover, artificial nails & accessories and others. Among them, the nail polish segment is expected to undergo high CAGR during the forecast period as they are available at various price range and witness high demand among women of all ages. Moreover, the introduction of gel nail paints are also making the segment a leading one in India nail care market.

Based on distribution channel, India nail care market is segmented into offline and online channel. The offline channel is further segmented into hypermarkets/supermarkets, retail stores, beauty salon and others. Among them, the online channel is expected to undergo fastest growth through FY2026 on account of rapid digitalization and availability of high end nail care products and services online. The outbreak of COVID-19 has further pushed beauty salons to go online and are now providing their services on various apps.

Major players operating in the India nail care market are REVLON, Inc., Amway India Enterprises Pvt. Ltd., Chanel Ltd., Nykaa, Kao Corporation, Estée Lauder Companies, Lakme Lever Private Limited, Lotus Herbals Pvt. Ltd., Oriflame Cosmetics Global, Procter & Gamble, and Hindustan Unilever Limited. Key growth startegies being adopted by leading market players are new product launches, collaborations and mergers & acquisitions.

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“Frequent launch of new products and inclusion of non-toxic, chemical free ingredients are some strategies nail care product manufacturers are now focusing on. The growth in retail industry and thriving fashion industry are also acting as major supplements for the high demand for nail care products in India. Moreover, the awareness regrading nail hygiene is now making men also a growing consumer base in India,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based India management consulting firm.

“India Nail Care Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others), By Distribution Channel (Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of nail care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India nail care market.

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