Best Way To Use Instagram For Product Branding

Instagram, in particular, has been quite a power player for a while. This is mainly true for e-commerce businesses. This platform has high engagement because it is visually engaging. In the recent few years, it has grown and evolved at a rate very similar to Facebook. Let's find out about best way to use Instagram for product branding.

In the recent few years, Instagram has developed even more and adapted all of the features of Facebook and has become even more valuable to all e-merchants and users alike.

Keep reading to find out more about it!

Why Use Instagram For Product Branding?

Instagram is a basis for many businesses’ marketing campaigns, and for all good reasons. It has a huge and diverse audience of over a billion active users monthly and almost over five hundred million active users who love engaging with stories and reels posted by other brands – which results in high engagement. Using Instagram for product branding is the best.

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Ways To Increase Brand Reach

Here are a few ways how you can optimize your product branding with the help of Instagram:

• Enhance Your Profile

You should definitely pay more attention to the overall aesthetic of your brand profile. Having a set aesthetic for your brand-related posts is sure to increase the reach of your profile. So, pay attention to the quality and theme of the photos and videos that you post on your profile.

• Create An Instagram Posting Strategy

Users are the most active on Instagram, as compared to other social media platforms. About 64% of Instagram users log in into the app at least once a day. They also spend an average of 30 minutes on the app. If you want to get better results with marketing on this platform then you need to analyze your audience a bit – like what type of posts do they like the most (stories or photos ?)

Every demographic is different but there’s been a lot of compiled data that can give business owners like you an insight into where to get started from.

A Tip: Majority of the people who use Instagram icons and features, do so from their mobile phone and are likely to have a short attention span. So, if you are posting reels/stories then be sure to make it short and crisp while not compromising any information.

In more ways than one, the aesthetic of the videos and images are very important. Instagram, at the end of the day, is a visually-engaging platform.

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• Utilise Hashtags While Making Posts

The origin of hashtags was mainly from Twitter and now they are used across all social media platforms. The usage of relevant hashtags are an essential means while making posts. By adding the “#” symbol in an Instagram caption, story or bio, you can convert any phrase or word into a clickable topic.

When users click on a hashtag on Instagram, they see a compilation of all the public posts that have been created by using that specific tag. 

Now, hashtags have become even more relevant as people can now follow the hashtags that interest them. By doing so they can still access a stream of content, even though they might not follow Instagram profiles. Hashtags are an amazing way to find quality content about topics that people are interested in and for merchants, hashtags create an opportunity to get a brand reach.

• Publish Instagram Stories

Instagram stories did start out as an add-on feature , the idea of which was borrowed from Snapchat. It was a way to share photos and clips that remained online for a short time, which only the followers could view for a period of 24 hours.

Instagram stories have become an essential part of any Instagram Marketing Strategy. Stories have led to the creation of Story Advertisements and Instagram additionally also created the feature of Highlights so stories uploaded on Instagram (in the form of highlights) can remain there forever.

• Set Up An Instagram Shop

Additionally to providing a link to your store in your Instagram bio section, you can use Instagram Shopping to create an online shopping experience, that too directly in your Instagram posts. Businesses accounts can set up an Instagram shop all complete with the product detail pages, transaction support and collections. Addedly, product stickers and product tags lets users tap in a story or a post, to get information on it and then make them head to the site in order to purchase it.

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• Run Instagram Contests

A popular Instagram marketing strategy is running contests on the platform. They bring out great results as everyone loves a chance at winning something at no added costs. There are various types of contests that you can run on your Instagram account. Each offers its own benefits , and many merchants overlap various contests for maximized results and greater ROI. You can get creative and run contests by using a mix of Instagram stories and Instagram posts to see what best works for you.

To Wrap It Up!

If you want a greater reach for your brand then I would definitely recommend ustilizing Instagram for it.

Thank you for reading up till here! I hope you found the information useful. Let me know in the comments your thoughts on the same.

Instagram is the perfect channel to reach an enormous audience – over 1 billion active users monthly. On average, users spend 53 minutes per day on Instagram, which makes this platform the second most visited social network after Facebook.

Instagram facilitates maintaining your relationships with customers and prospects. People enjoy being connected with brands through this network – 90% of users follow at least one company on Instagram.

Another point to consider is Instagram’s selling acceleration opportunities. According to Facebook research in 2019, 65% of people polled visited a brand's website or app after seeing it on Instagram. 46% of interviewees purchased from a brand online or offline.

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