Majid Al Futtaim’s Precision Media Ready to Transform Retail Advertising in the Middle East

Majid Al Futtaim, a renowned leader in the shopping mall, retail, and leisure sectors across the Middle East, Africa, and Asia, has announced the launch of its new digital business, Precision Media. This innovative platform leverages cutting-edge AI technology to transform how brands interact with consumers, offering a comprehensive suite of retail media solutions. Precision Media is designed to reshape the landscape of brand engagement by offering both in-store and offsite advertising capabilities, connecting brands with Majid Al Futtaim’s extensive consumer base across its various physical and digital platforms.

The Precision Media offering spans 450 Carrefour and retail grocery stores across 13 countries in the region, in addition to leveraging Majid Al Futtaim’s well-established eCommerce assets. The platform allows brands to interact with consumers not only within the Group’s ecosystem but also across external partner networks, broadening the scope of their outreach. This offsite advertising option enables brands to extend their presence beyond the physical stores, creating an omnichannel approach to customer engagement.

AI-powered technology is at the core of Precision Media’s capabilities. Through advanced targeting, real-time analytics, and seamless integration across both physical and digital shopping environments, the platform enables brands to deliver highly personalized and impactful advertising. Precision Media’s real-time targeting capabilities ensure that businesses can adjust their campaigns on the fly to meet the dynamic needs of consumers, resulting in more effective and efficient marketing strategies.

As part of Majid Al Futtaim’s Retail division, Precision Media marks a significant step as the Group’s first fully digital business offering. It is poised to serve as a key driver of innovation within the company’s broader strategy. Already, over 150 leading brands and advertising agencies are taking advantage of Precision Media’s capabilities, utilizing Majid Al Futtaim’s extensive network to reach millions of potential consumers. This includes access to the Group’s physical assets, which attract over 600 million annual visitors, as well as its online platforms, which generate 270 million sessions per year. Additionally, Precision Media taps into Majid Al Futtaim’s vast consumer database, including 20.5 million members subscribed to its SHARE loyalty programme and MyClub platform.

The platform’s AI features also provide an innovative way for brands to engage consumers in-store. For instance, in select UAE Carrefour locations, AI-powered LED smart screens are strategically placed, using consumer demographic data to display personalized advertisements while customers shop. This presents a unique opportunity for brands to reach an engaged audience in real-time, creating a more interactive and personalized shopping experience that supports long-term customer loyalty and growth.

Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, emphasized the importance of Precision Media in the Group’s transformation. He highlighted that the platform aligns with the UAE’s National Strategy for Artificial Intelligence, which aims to encourage AI adoption across the private sector. The launch of Precision Media represents a pivotal moment in Majid Al Futtaim’s commitment to innovation, customer experience enhancement, and creating long-term value for stakeholders. By integrating AI-powered solutions with Majid Al Futtaim’s vast data resources, Precision Media provides brands and media agencies with the tools to optimize their campaigns, achieving maximum impact and fostering deeper connections with consumers.