SEO Tools For Small Businesses

Small businesses can use SEO tools to optimize their websites for search engine results. These tools include content optimization, link building, and technical SEO.

Some of the best SEO tools are free to use, while others are more comprehensive software platforms. For example, Ahrefs provides features like keyword research, site audits and competitor analysis.

Google Analytics

Google Analytics is an online software tool that allows small businesses to track their website visitors’ activity. It also helps them analyze their marketing efforts and measure conversions. This software is easy to use and doesn’t require any maintenance.

It offers crucial insights into the demographics of a website’s visitors and customers. This information can help you make better decisions about your content strategy, products and services, and marketing efforts.

For example, if you notice that most of your visitors are females, you can create SEO blogs and social media posts that cater to this audience. You can also use this data to expand your business into new markets. For example, if you see that most of your visitors are from the United States, you can focus your efforts on this market. This will increase your chances of success and grow your business.

Google Search Console

Google Search Console (GSC) is a free tool that opens up a two-way communication line between the website owner and Google. It can help web publishers and SEOs understand how Google sees their websites and fix any issues that might be hindering search visibility.

GSC has a variety of reports that can reveal insights about how your site is performing in organic searches. It can also provide data on the number of indexed pages, quality links that improve ranking and more. It’s a vital tool for any e-commerce business that relies on organic traffic to generate leads and sales.

It can also notify you of manual actions taken by Google that might prevent parts or your entire site from appearing in search results. For example, if Google determines that your site has duplicate metadata it might penalize your ranking. The GSC report can show you the issue and how to resolve it. It can also be used to manage 301 redirects and upload link disavow files.

Google My Business

Google My Business (GMB) is a free tool that can help small businesses to stand out in local searches. It also allows companies to optimize their search engine optimization strategy and compete with larger local competitors in terms of visibility and relevance on Google Search.

Having an optimized GMB profile is important because it gives businesses prime real estate on the search engine results page. This space is known as the Local 3-pack and is a valuable piece of real estate because it combines search terms, maps, and organic results.

A GMB profile can also help businesses to engage with their customers by offering a messaging feature. This allows businesses to respond to customer inquiries directly and can help them to increase sales. GMB profiles can also provide data about the types of customers that are accessing their listing. This information can be invaluable when creating a marketing campaign. Contact Logical Position today to learn more about what a properly optimised GMB profile can do for your business.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a small desktop program that you can install locally on your PC, Mac or Linux machine. It crawls a website’s links, images, CSS and script from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs and allows you to filter and slice the data as it’s continuously gathered and updated within the program’s user interface.

The software has a raft of useful features, including the ability to generate an XML sitemap and discover broken links or non-navigable pages. You can also use it to analyse hreflang tags and find any duplicated content on your site.

The software can uncover all sorts of issues that might be preventing your website from ranking well on search engine results pages, such as missing or incorrect meta titles and descriptions. It’s easy to use and costs a fraction of the price of some of its competitors. The only downside is that the interface can be a little overwhelming for a new user.