TikTok Launches eCommerce Feature in US: Ultimate Guide

Most people spend a lot of their time on TikTok and either they love it or hate it. This platform has become a great source for increasing traffic on social media channels. Traffic on the platform increases drastically and within a short time, it was almost more than billions of active users. With such huge traffic, it made it easier for the people to showcase their talent and also beneficial for the businesses to grow massively. As it gives the best opportunity to advertise its brand, TikTok has now become an integral part of some businesses to success.

TikTok Brings Traffic from Other Channels

You can experience the change in the traffic of other social media channels also by stopping using TikTok for your business. If TikTok ads seem to be a waste of time you can stop making use of them. This will end up in a decrease in the revenue and overall profit of the company. While these TikTok ads will bring a boost to the sales of your company.

You can now even choose between different types of ads to connect with your potential customers. People get attracted by less interruptive ads rather than traditional ads that just seem like selling products. TikTok is such a powerful tool to generate traffic and then turn them into regular customers.

TikTok Launches eCommerce Feature

Just like other advanced features, TikTok has also launched an in-app e-commerce feature of TikTok shop from where you can do shopping directly. You don’t need to leave the platform to make purchases. This feature is currently available in the UK and seven other countries. TikTok is starting this initiative and offering business owners to participate in it.

TikTok owners have found a positive response to this launch and they are planning to continue using it and support businesses of all sizes. After this feature will be available for all advertisers and brand owners, this would be a great way to promote your products and advertise your business to a larger audience.

Reasons Your Business Should be on TikTok

The popularity of TikTok is increasing since its launch and still, it’s at its peak with every passing day. Even in January 2020, this was the most downloaded app on the internet and the best source of communication among users. This app is not just about sharing lip-sync videos, you can express your ideas, learn from each other, increase your TikTok likes and have fun. Now you can also make use of the eCommerce feature offered by the app that is making big changes for the brands and businesses.

As there was a Facebook shop and an Instagram shop TikTok also launched its eCommerce feature. Through this, you can connect your online store with your TikTok account. There are several features such as analytics accounts, advertising options, and product links that you can use according to your needs. TikTok has become a great source to attract new users and increase the number of sales. With the help of Big Commerce, you can start selling today. Use various TikTok ad formats and creatively attract new customers.

Boost Up Your Brand on TikTok

One of the best and most unique ways of TikTok is that it offers growth on social media in a creative way. If you are a good storyteller and you tell your experience in your way without adding any extra details. You can keep your audience entertained and hook your viewers for longer, even for 3 minutes. TikTok removes the persona of having a perfect video, you can tell stories in the most authentic way to engage your users. That’s the reason most of the brands that are the most authentic are unafraid of telling the truth side them.

If you are still learning the tactics of the platform it's better to analyze the type of content that is successful. It's better to post organic content on the daily basis and analyze what sort of content gets the most reach. You can even buy TikTok followers and improve the traffic rate. It's better to have fun while creating content and don’t let yourself feel bored during the process. It's better to communicate directly with your viewers and build a strong and permanent fan base.

Creating a TikTok business account and then posting content daily is not a difficult process you have to post at the right time and follow some tactics to become successful.

Be Aware of Using Hashtags

If you are on TikTok and you don’t have any idea about the benefits of using hashtags, you are missing a lot on the platform. With the usage of the right hashtags, you can help your content to reach the audience who want to see it. People can now follow hashtags and whenever you use such hashtags in your content, your content can have chances to be on the top of such videos. In that way, your account will have more views and visitors.

Best Place to Run Ads

TikTok is a visual platform and has billion of active users on daily basis, posting ads on TikTok means getting views more than you expect. You simply have to produce unique, fun, and engaging content if you want to get more TikTok views through ads. On this platform, you can showcase ads in a variety of formats including, spark ads, collection ads, dynamic showcase ads, and lead gen ads.

Collaborate with Influencers

If you don’t want to invest money in ads, no worries you can collaborate with influencers having a maximum number of followers. You’ll be surprised to notice the drastic change in the stats of your profile. You just need to find the right creator to showcase your product.

Final Thoughts

TikTok is now not just about posting cute videos and sharing exciting stories from your daily life. It’s a whole new world for advertisers, merchants, and brand owners to showcase their products and increase brand awareness. It’s a fresh way to create content differently and then showcase it to your audience. Besides that now it has become a part of eCommerce for brands of all sizes and niches.