Virtual Events Market 2022-2027: Latest Updates, Industry Report, Growth Opportunities and Business Statistics

According to the latest report by IMARC Group, titled "Virtual Events Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on virtual events market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global virtual events market reached a value of US$ 114.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 385.1 Billion by 2027, exhibiting a CAGR of 22.8% during 2022-2027.

Virtual events represent web-based events that involve the virtual interaction of individuals at several locations via connected devices, including smartphones, laptops, desktop computers, tablets, etc. They comprise business conferences, sales meetings, summits, academic classes, job fairs, trade shows, etc. Virtual events allow employees to communicate, share feedback and ideas in meetings, enjoy a shared experience, etc. They offer flexibility, live chat options, and downloadable resource sections that help in improving the work efficiency of individuals. Virtual events find extensive applications across various sectors, such as healthcare, education, corporate, hospitality, banking, financial services and insurance (BFSI), etc.

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Market Trends:

The inflating levels of urbanization and the widespread adoption of virtual infrastructures, tools, and services by enterprises are among the key factors stimulating the virtual events market. Moreover, the growing inclination among numerous small and large-scale organizations towards virtual platforms for event marketing, event outsourcing, content and social media development, access management, etc., is acting as another significant growth-inducing factor. Besides this, the rising usage of the work-from-home (WFH) policy and the escalating demand for audio and video conferencing among employers for recruitment purposes are positively influencing the global market. Furthermore, the increasing popularity of interactive tools, such as polling, announcements, live chats, live questions and answers (Q&A) columns, etc., to enhance event efficiency is also propelling the market growth. Apart from this, key market players are integrating advanced technologies, including Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), etc., to provide improved user experience, which is anticipated to fuel the virtual events market over the forecasted period.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Adobe Inc.
• Alcatel-Lucent
• Atlassian
• Avaya Holdings Corp.
• Broadsoft Inc.
• Cisco Systems Inc.
• Citrix Systems Inc.
• Huawei
• International Business Machines
• Microsoft Corporation
• Mitel Networks
• Toshiba Corporation
• Zoom Video Communications Inc.

Virtual Events Market Segmentation:

Our report has categorized the market based on region, type, solution type, application and end-use.

Breakup by Type:

• Video Conferencing and Unified Communications & Collaborations
• Web Conferencing

Breakup by Solution Type:

• Webinars and Enterprise Streaming
• Networking and Collaborations
• Content Sharing and Media Development
• Event Marketing
• Others

Breakup by Application:

• Virtual Conferences 
• Virtual Tradeshows
• Online Education Programs
• Virtual Reality Exhibitions
• Others

Breakup by End-Use:

• Corporate
• Education
• Healthcare
• Finance and Banking
• Government
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

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