Eden Life raises $1.4 million in seed capital to expand its concierge services
Eden Life, a Nigerian startup focused on housekeeping and hospitality, has raised $1.4 million in a seed round.
LocalGlobe, a venture capital firm based in the United Kingdom, led the round, which also included Samurai Incubate, Future Africa, Village Global, Rising Tide Africa, and Enza Capital.
Eden Life is a food, laundry, and cleaning service founded in 2019 by Nadayar Enegesi, Prosper Otemuyiwa, and Silm Momoh. These services are accessible to users via their mobile applications.
Eden Life, headquartered in Lagos and backed by $600,000 in pre-seed funding from friends and family, aims to be the "Concierge of Comfort" for professionals in the city.
When the startup launched, it had only 61 clients. After two years, that number has increased exponentially to 600. Eden Life has now provided more than 60,000 services in Lagos alone.
LocalGlobe general partner Remus Brett commented on the investment, stating that the startup's commitment to customers, attention to detail, and role as a pacesetter in the tech hospitality space stood out for the firm. Additionally, he stated, "LocalGlobe fell in love with Eden Life's vision for the future of African home services." The combination of this advantage and a core team with unmatched experience building African technology propels Eden Life forward."
Services provided by Eden Life
Nigerians are accustomed to the concept of "house helpers." Typically, they are underage children who are frequently abused or underpaid adults.
Eden Life is different in that space because it employs highly trained professionals who operate on a strict schedule. Additionally, the 'gardeners,' as the employees are referred to, have undergone a background check, ensuring that no properties are left unattended while they work in the absence of the clients.
Eden Life is directly involved in the food aspect of the services they provide. The hospitality startup operates a kitchen where custom meals are prepared. This was motivated by the desire to provide customers with a high-quality food experience.
The laundry service is contracted out to established laundromats, while logistics company Gokada handles approximately 75% of the company's food and laundry delivery.
They have a network of freelancers who they train quarterly to handle the housekeeping.
Eden intends to use the secured fund to invest in internal technology, talent acquisition, and food production. Additionally, the hospitality provider is exploring operational hubs for distribution and will roll out additional horizontal products in the coming months.
Eden does not currently have plans to expand outside of Lagos, according to CEO Nadayar Enegesi, because the company wants to perfect its operations in the state first.
"Lagos is a difficult market, and we need to ensure that everything works," Eden Life CEO Nadayar Enegesi said. "We've had to keep fine-tuning, and our focus right now is on smoothing out this situation." Following that, we'll begin discussing future expansion opportunities."
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