Facebook Africa launches ‘Made by Africa, Loved by the World’ ahead of Africa Day
Facebook Africa launches ‘Made by Africa, Loved by the World’ ahead of Africa Day
As part of its celebrations for 'Africa Day' on May 25th, Facebook today announced the launch of a global campaign titled 'Made by Africa, Loved by the World' – a series of short films highlighting the stories of eight extraordinary creatives and small business owners from across the continent who are breaking new ground globally.
From 21st May 2021, the films will be available on a dedicated ‘Made by Africa, Loved by the World' microsite and the official Facebook Africa page. They will showcase the global successes of African creatives and businesses from Kenya, South Africa, Nigeria, Côte d'Ivoire, and Gabon.
This includes South African fashion designer Laduma Ngxokolo, whose clothing line 'Maxhosa' has been worn by global celebrities such as Beyonce and Alicia Keys, and whose designs were recently featured in the film 'Coming to America 2'.
Additionally, Sauti Sol is featured, a collective Afro-pop music group from Kenya that has gained international recognition through nominations and performances in Europe and the United States, as is Mark Angel, a Nigerian comedian with over 15 million global Facebook followers.
The series is dedicated to highlighting heroes and honoring those who are making an impact on Africa and the world through their music, arts, and crafts.
Products featured in the 'Made in Africa, Loved by the World' campaigns
Mai Atafo (Nigeria) – Fashion designer and bespoke tailoring
Lafalaise Dion (Côte d'Ivoire) – Visual artist and fashion designer
Jessica Allogo (Gabon) – Founder of the food brand Les Petits Pots de l'Ogooué Garmout
Blinky Bill (Kenya) – Producer, DJ, Rapper, and Musician
Sauti Sol (Kenya) – Multi-award-winning international Afro-pop group
Lola Pedro (Nigeria) – Pedro's Premium Ogogoro beverages founder
Mark Angel (Nigeria) – Internet comedian, screenwriter, and video producer.
Laduma Ngxokolo (South Africa) – Creative artist and founder of fashion label Maxhosa.
Nunu Ntshingila, Facebook Africa's Regional Director, stated: “At Facebook, we have a strong commitment to Africa's creative industry, and there is no better place to witness this vibrant creative scene than on the continent. These individuals and businesses are transforming how Africa is perceived, not just in Africa, but throughout the world, and are solidifying our position as innovators and leaders in the creative industries. We recognize that Africa is the future, and in recognition of 'Africa Day' and the Africa Union's 2021 celebration of African 'Arts, Culture, and Heritage,' 'Made by Africa, Loved by the World' is our way of honoring just a few of these remarkable individuals who continue to inspire the world."
As part of the 'Made in Africa, Loved by the World' campaign, Facebook will make available to users dedicated 'Africa Day' Facebook profile frames and will host free virtual trainings for SMBs and Creators across Africa via its local training partners.
Focused on equipping other aspiring creatives and entrepreneurs with the digital know-how necessary to take their ideas global, these workshops will cover topics such as creativity and Instagram, including how to engage with your audience creatively through the platform; Reels school; interactivity in stories; and how to get creative with advertisements.
