Motomedia Makes History By Unveiling The World First Interactive LED Billboard In West Africa
Motomedia makes history by unveiling the world's first interactive LED billboard in West Africa
Motomedia, Nigeria's award-winning Out-of-Home (OOH) advertising company, has made history by launching 'The AI Screen,' a first-of-its-kind interactive outdoor-LED screen in West Africa. The AI Screen is a first-of-its-kind interactive outdoor-LED screen in West Africa.
An announcement from the company, which recently expanded into Nairobi, stated that The AI Screen is an outdoor advertising screen that allows brands to engage, interact, and personalize campaign messages directly to their target audience in real time through the use of artificial intelligence technology.
It is stated in the press release that the newly installed interactive digital billboard also provides insights into audience profiling and behavior, allowing for the development of more targeted and effective campaign results.
The AI Screen is strategically located in the heart of Lagos mainland, facing heavy vehicular and human traffic, allowing brands wishing to use the platform to experientially showcase their products or services to reach a large number of people.
World's largest billboard
It is the world's largest billboard that interacts with traffic coming from three (3) different directions at the same time. Beginning with one of the most well-known bus stops on the mainland, followed by the well-known Mobolaji Bank Anthony Way, and finally the Ikorodu and Kosofe road, which connects major parts of Lagos State. Additionally, one of the notable landmarks in the area is Nigeria's first independent tunnel, which is visible from the viewpoint.
Motorola's President and Chief Executive Officer, Mr. Henry Orajiaka, expressed his delight at the monumental and historic achievement, noting that the AI Screen's interactive features enable advertisers to spend campaign budgets more effectively and target audiences based on their behaviors, among other things.
Aside from location-based consumer insights and data analytics, Mr. Orajiaka stated that the screen represents a departure from traditional outdoor advertising, which was previously sold primarily by media type and location.
This innovative solution from Motomedia, according to the company, has the potential to exponentially increase campaign effectiveness for advertisers by deploying personalized content and targeting OOH spend based on consumer behavior. Additionally, the AI Screen allows brands to pay for each exposure they receive.”
Brands can personalize, engage, and interact with their customers on a one-to-one basis thanks to the services provided by us. This is the first time something like this has happened in the outdoor advertising space in West Africa. It is our goal to scale the most effective form of advertising, which is word of mouth, in the same way that a friend might recommend one product over another and you would do so.”
"It is possible for this billboard to communicate with individuals by simply saying, "Hey!" 'Hey, you're driving a white Mercedes, go get a cup of Nescafe because it's about to rain,' or 'Hey, you're driving a white Mercedes, go get a cup of Nescafe,' Make sure to place your order on Jumia before it's too late. It's lunchtime."
“By bringing this first-ever capability to market for its prestigious customers, business partners, and all industry stakeholders, Motomedia demonstrates its commitment to continuous innovation, value creation, and growth,” he concluded. "It's been an exhilarating and rewarding experience, and we believe that this initiative will add genuine business value to Brands."
At the Nigerian Brands Award 2021 and the House of Twitch ICON Awards 2021, Motomedia was recognized for its commitment to providing the best customer experience possible. Motomedia was also recognized as the most innovative outdoor advertising company of the year.
