OurPass Launched An App That Will Allow Users To Complete Their Purchases With A Single Click

OurPass launched an app that will allow users to complete their purchases with a single click

An online virtual event was held to announce the launch of OurPass, a digital commerce solution with its headquarters in Nigeria.

While discussing the inspiration behind the company's formation, co-founder and CEO Samuel Eze revealed that the idea for OurPass arose while watching his mother struggle to make online purchases.

She had to switch between various eCommerce sites far too frequently, and she frequently ended up not making a purchase as a result.

Further investigation revealed that she was not the only one who faced similar difficulties. With this evidence in hand, he set out to find a solution to the problem through OurPass.

Consumers can shop in one click using the OurPass mobile application, which reduces the number of abandoned carts and increases sales for merchants. Only one time registration on OurPass is required, after which you will not be required to do so again.”

As mobile and internet penetration in Africa continues to rise, more people are becoming comfortable with the idea of doing their shopping on the internet. The growth of fintech startups, particularly in the payments space, has also aided the expansion and acceptance of eCommerce in Africa, according to the World Bank.

Despite this progress, issues with checkout and the need to visit multiple eCommerce stores in order to complete a purchase continue to be a problem in the Philippines, as in most other parts of the world.

Problem Solving

According to Shopify, 24 percent of people abandoned their shopping cart because the site required them to create an account, and 18 percent of people abandoned their shopping cart because the checkout process was too long and complicated.

It is this problem that OurPass is dedicated to resolving in the near future. Users only have to enter their information once when using the company's mobile application, and they are then able to make purchases on the platform.

In order to accomplish this, the startup has carefully selected a small number of merchants to list on the platform and recently acquired Storemia, an online storefront service.

Users can take advantage of three major features provided by the startup: a 0.8 percent transaction fee for merchants with a cap of $1,000, a five percent commission, and free deliveries. Customers can also make purchases such as airtime and bill payments through the platform. Buyers benefit from free delivery, a fast, easy, and secure checkout experience across all websites that have OurPass integrated, as well as the ability to track all of their orders and purchases.

Storemia and OurPass joining forces is one of the most revolutionary mergers in the Nigerian technology space, owing to the fact that their products are extremely complementary. Storemia is, in and of itself, the quickest and most convenient way to create eCommerce stores.

The fastest checkout tool for eCommerce stores

In addition, OurPass is the fastest checkout tool for eCommerce stores, so when you combine the power of Storemia and the power of OurPass, you have a super product, according to Bolu Oluwagbesan, founder of Storemia.

The startup has raised $1 million in a pre-seed round led by Tekedia Capital and angel investors from Fortune 500 companies to launch its operations.

In a statement, Professor Ndubuisi Ekekwe, founder of Tekedia Capital, expressed his pleasure at being a part of the startup. “I remember the first time the OurPass team came to me with their idea and explained it. Instantaneously, I recognized that it was a fantastic product because, if we can reduce the friction that customers experience when trying to pay for something, everyone will be extremely happy.”

Barbara Salami, one of the angel investors, stated, "The platform resonates with me because it truly opens up access to commerce, allowing customers to place and receive orders from anywhere in Africa, in addition to having the opportunity to securely and conveniently place orders." Barbara Salami is an angel investor in the company.