YouTube Expands Its NextUp Program To Nigeria And South Africa
YouTube expands its NextUp program to Nigeria and South Africa
In addition to Nigeria and South Africa, YouTube has announced that the YouTube NextUp program will be available in those countries. The program provides an opportunity for local content creators to take their work to the next level by collaborating with international partners.
Twenty YouTube creators with eligible channels will be chosen to receive a $1,000 production stipend to be used towards the purchase of production equipment to help them advance their YouTube careers. Creator Camp will be a week-long intensive program where they will learn new skills and receive support from the YouTube partnerships team. The selected creators will also have the opportunity to participate in a pitch competition.
A variety of opportunities are available to creators who are dedicated to furthering their YouTube careers while also producing new and compelling content.
Channels with 10,000 to 100,000 subscribers are considered eligible
Channels that are eligible for inclusion in the YouTube NextUp program should have between 10,000 and 100,000 subscribers, as well as at least three pieces of original and native video content that have been uploaded in the last three months. It is necessary for channel accounts to be in compliance with YouTube's community guidelines and to be free of strikes.
Participation in other YouTube creator masterclasses can also help you get accepted into the program.
In order to participate in the YouTube NextUp program, applications are currently being accepted. The entry form, as well as the video that best represents the creator's technical production skills, creativity, and storytelling ability, must be submitted along with the video that they are most proud of and that best represents their storytelling ability.
Currently, YouTube creators are pursuing their passions while earning a living from their efforts." As Awofisayo concludes, "YouTube NextUp aims to take them to the next level in terms of income generation and professionalism."
In the form of programs such as YouTube NextUp, YouTube has made a long-standing commitment to being an advocate for and ally to the diverse communities that exist on the platform. The company intends to continue expanding its efforts to support marginalized and underrepresented communities in the future.
The number of subscribers to over 500 channels in Nigeria has surpassed 100,000, while the number of subscribers to over 250 channels in South Africa has surpassed 100,000. This represents a year-on-year increase of more than 60% in terms of revenue.
In conclusion
As of June this year, the percentage of YouTube channels in Nigeria that generate 7 figures or more in Naira in revenue has increased by 100 percent year on year, according to the latest available data. The number of channels generating six-figure or more in revenue in Rands has increased by 70% in South Africa over the same period last year, according to the latest available data.
