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7 Great Advantages of Using WordPress Development for Your Business Website

You started a business and managed to get it off the ground. After laying a solid platform to build upon, you decided to take the digital route. For that, you need a website. Having a great website is one thing and managing content efficiently on it is another. Irrespective of how good your website looks and functions, it will be useless if you struggle to update content on it.

That is where content management systems come into play. One of the most popular content management system is WordPress. You might have heard about it but did you know that it offers many benefits that can help your business. I am sure you might not be familiar with that.

In this article, you will learn about seven advantages of WordPress development that your business can not afford to miss.

  • Simple Website Management

The easy to use and intuitive interface of WordPress makes it easy for businesses to manage their websites. The built in updater makes it easy for any new user to access your website. Even if you are stuck somewhere, there is a huge community of developers to help you out. All you have to do is to post a query on any popular forum and get timely and satisfactory response.

  • Code Independence

Ever wondered why WordPress is so popular? What makes WordPress stand out from other CMS? It is its code independence. It is a godsend for people who don’t know how to code or are not interested in it. This means that anyone can become a WordPress developer and you don’t have to be a coding wiz either. Users can easily build new features and add them to their website without writing  single line of code. 

  • Customization Options

Another area where WordPress has a clear advantage over other content management systems is customization options. You can literally customize every element of your website with WordPress. Users can choose from thousands of free and paid WordPress themes or create one from scratch. If you want more control and love to tweak your website according to your taste, then WordPress will be an ideal choice for you. By using all the customization options, you can easily create a website that your target audience will love. That is exactly what professional Wordpress web design agency does.

  • Flexibility

In today’s rapidly evolving business world, things changes quickly. That is why it is important for businesses to get a dynamic solution instead of static ones. You want a solution that can adapt according to your growing business needs and WordPress does exactly that. The flexibility and versatility offered by this popular content management system is unmatched.

When WordPress was launched, it was a popular blogging platform but since then it has expanded to become the world’s most powerful content management system. Since it is open source, it is flexible enough and fulfills different application needs. Whether you want to create a blog, an E-commerce website, design portfolio website or digital publishing platform such as a magazine, WordPress have you covered. 

Thanks to its wide range of built in E-commerce related features and extensive integration support; it can also be a great choice for E-commerce website. This is great news for businesses as they can create and manage a full fledge E-commerce website at a fraction of a cost, thanks to WordPress. Then there is wide variety of WordPress plugins to choose from, which makes it extremely easy to add new features on top of your website.

  • Cost Effectiveness

You will have to shell out hundreds or even thousands of dollars just to get your business website. Ever wished there could be a less expensive option? There is a cost effective option and it is WordPress development. Since it is open source, you don’t have to pay for expensive licenses. This means that you can save a lot of money in terms of license purchases. Moreover, you can download it for free and tweak it to your heart’s content. It is estimated that a custom WordPress theme will set you back by anywhere from $3000 to $6000 while you will have to spend anywhere from $6000 to $15000 for custom WordPress website. Yes, it might vary depending on the region and software development agency but it is far more cheaper than traditional web development. What’s more, you don’t have to spend money on website maintenance and updates either as you can easily do it on your own.

  • Social Media and Search Engine Integration

The main purpose of having a website for your business is to promote your products and services and offer you customers a digital avenue where they can get it touch with your business. WordPress offer simple social media integration with all the popular platforms helping you extend your business reach. Additionally, it is also SEO ready, meaning that your WordPress website has more chance to get indexed by search engines. If you optimize your WordPress website, you can also rank on top of search engines for relevant keywords. This will bring more traffic to your website and increase your chances to convert those visitors into leads and paying customers.

  • Security

One area where WordPress use to lag far behind the competitors is security. Despite all the efforts from WordPress, we have been constantly hearing and reading news about WordPress vulnerabilities. Thankfully, that trend has vanished and WordPress has become a secure platform for businesses. Even tech giants such as Microsoft and Facebook use WordPress, which is a testament that it is secure. Most security issues stems from lack of updates and if you keep everything from WordPress versions to plug-ins, you can stay safe. Make sure you download themes and plug-ins from the right source as they are two of the biggest source of malware targeting WordPress. 

  • Leveraging Sales Funnel Statistics with WordPress Development

Conversion rates can only be increased by comprehending consumer behavior through the use of sales funnel statistics. WordPress offers a wide range of sales funnel tracking and analysis plugins that enable organizations to easily incorporate these insights. By identifying possible client drop-off points, these tools enable focused changes to marketing campaigns. Because of WordPress's adaptability, email marketing platforms and CRM systems may be easily integrated, which simplifies the lead nurturing process. Your content strategy can be guided by real-time data from WordPress plugins, which can improve engagement and retention.

WordPress's intuitive interface makes it possible for non-technical people to efficiently manage and optimize sales funnels. Because of its scalability, your website can handle higher traffic and more intricate funnel architectures as your business expands without experiencing performance problems. In essence, WordPress development enhances your ability to leverage sales funnel statistics, resulting in improved marketing strategies, better customer engagement, and higher conversion rates.


Do you use WordPress for website development? If yes, then what is its biggest advantage in your opinion? Feel free to share it with us in the comments section below. 

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