How to Embed LinkedIn Feed on Website?

LinkedIn is one of the most influential, authentic, and professional social media platforms, with a large user base. Professionals, businesses, and brands use it to create their best professional and business profiles. This platform is highly reputed and regarded as one of the legitimate sources of information about business profiles. 

Why is Embedding LinkedIn Feeds on Websites Essential?

With the advancements in making the website more attractive and engaging, website builders are now keen to embed LinkedIn feed on website. It helps them increase traffic on their webpage, provides authenticity, and increases professionalism. It helps build engaging and informative website pages to steer the traffic on the website and reduce the bounce rate. It eventually results in high conversion rates.

Embedding is a very appropriate and effective social marketing strategy. By embedding a LinkedIn feed on the website, one can enhance the viewers' browsing experience and create an informative web page. Even though it sounds quite technical, the process does not require any heavy or complex technical expertise. The work can easily be done with the help of Social media Aggregator tools.

1. Using Social Media Aggregator Tools

The term ‘Aggregate’ literally means to collect or to sum up. It is what an aggregator tool’s mechanism is in layman’s language. To make your website more visually appealing, one of the most important steps is to embed social feeds from various social media platforms, such as Instagram, Twitter, TikTok, LinkedIn, etc., on your webpage to drive more traffic. It is now made easy with the coming of these tools. Another interesting aspect of a social media aggregator tool is the feature to embed Linkedin widget from various platforms, automatically drawing the audiences' attention and attracting updates and trends from different feeds.

 Discussed below are some useful insights into the social media aggregator tools.

- Ease of work

According to a survey conducted by eMARKETER, about 42-45% of marketers admit that they don't have the time to brainstorm and segregate content. Thus, social media aggregator tools come into the picture, which helps the user to collect, curate, and embed content from various social networks and provide ease of work for the consumer. A social media aggregator allows users to collect, curate, and embed data or content from various social media platforms and publish it on their respective websites.

- Customization and personal touch

The tools provide a wide range of options to choose from in the aspects of templates, fonts, and sizes of widgets. It helps create an aesthetic and visually appealing web page to hook your viewers and provides a deep interpersonal connection for the user as he/she can create and customize accordingly.

- Auto update and responsive widget

The aggregator also comes with the impressive features of responsive widgets, i.e., the feed adjusts itself accordingly to the screen it's being displayed upon, which makes it favorable for website builders. Another important feature offered by the tools to the users is the feature of auto-update, which makes the website builders' task easy and convenient, as they constantly don't have to worry about updating and missing out on the latest feeds being displayed on their website.

2. Screenshots

If the website builders have ample time to devote to making the website more attractive and vibrant, they can choose the means of screenshots that will enable them to embed LinkedIn feeds on the website. However, this is not a very popular method to embed as this is time-consuming, and marketers race against time thus. They prefer using tools to embed instead of taking individual screenshots.

To conclude

We can conclude that with the shift in the dynamics of social media marketing and the influx of more social media platforms, brands should consider building an engaging web page and enhancing the browsing experience of their audiences. It can be easily done by embedding the latest and trendy feeds from different social media feeds. LinkedIn is one of the most prominent and authentic professional platforms; thus, embedding a LinkedIn feed makes the website more informative and engaging. It also helps the brand build a professional image and exercise online legitimacy.