Fashion Sustainability Firm Retraced Secures €15M in Funding

Retraced, a pioneering platform for digitizing and tracing supply chains in the fashion and textile industry, has successfully closed a €15 million Series A funding round. The investment round was spearheaded by Partech, a prominent European tech investment firm, and included participation from existing investors such as Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures. This significant funding will propel Retraced’s mission to enhance sustainability management for fashion and textile companies globally.

Retraced’s platform is designed to enable brands to digitize their supply chains, manage compliance data efficiently, and achieve greater transparency from raw materials to finished products. By focusing on supplier data collection, Retraced facilitates collaboration and connectivity among all stakeholders in the textile and fashion supply chains.

As sustainability increasingly becomes a crucial aspect of brand strategy, Retraced is committed to developing advanced solutions that help companies meet evolving regulations and enhance transparency. The new funds will drive the development of Retraced's platform, incorporating AI and process automation to streamline sustainability management, reduce the financial burden of compliance, and maximize the positive impact on supply chains. Additionally, the platform will focus on engaging end consumers through initiatives like the European Digital Product Passport (DPP), which aims to improve customer interaction with sustainable products.

Retraced’s platform is already utilized by over 150 fashion brands, including major names such as Desigual, Victoria’s Secret, Pangaia, Calzedonia, Tom Tailor, Marc O’Polo, and Finisterre, which connect and collaborate with more than 15,000 suppliers on the platform. The company is dedicated to helping brands exceed their sustainability goals by providing comprehensive tools and insights for effective supply chain transparency and regulatory compliance.

Alexander Meyer-Scharenberg, Senior Investment Manager at Alstin Capital, expressed enthusiasm about the company’s progress, noting, “We are excited to continue supporting Retraced on their path to market leadership in textile supply chains. Since our initial investment, the company has demonstrated significant progress, and we anticipate increased demand for their software following the EU Supply Chain Directive (CSDDD) that came into effect in July.”

Lukas Pünder, CEO and Co-Founder of Retraced, commented on the significance of the funding round: “This funding round marks a pivotal moment for Retraced. As the regulatory landscape becomes more complex, our mission to simplify sustainability management and make it more effective is more important than ever.

With the support of our investors, we are well-positioned to continue developing our platform, which is pivotal for advancing sustainability in the fashion industry. This investment will enable us to enhance our technology, making it easier for fashion brands to meet their sustainability objectives. By streamlining compliance management and providing in-depth transparency, our platform helps brands not only adhere to evolving regulations but also build stronger, more transparent relationships with their suppliers and customers. Our goal is to empower brands to navigate the complexities of supply chain management and sustainability, ultimately driving more responsible and ethical practices across the industry.”