AI Martech Startup Lakmoos Secures €300k for Advancing Market Research Simulation

The startup specializes in constructing data models that replicate the decision-making processes of specific target groups.

Lakmoos revolutionizes market research with rapid solutions, utilizing its proprietary AI layered model to emulate the decision-making patterns of specific target groups. This innovative approach enables companies to gain valuable insights quickly and efficiently.This innovative AI model enables companies to understand how their customer base responds to new products and advertisements efficiently, providing valuable insights for strategic decision-making.

The company can conduct a mapping of research processes in 20 large companies, ranging from Packeta to Microsoft. The findings revealed that over three-quarters of time and resources are dedicated to administrative tasks rather than direct interaction with participants or data. These administrative activities include budgeting, adjusting project scopes, briefing data-collection agencies, and obtaining internal approvals within the organizations involved in the research.By utilizing digital respondents, Lakmoos aims to address these challenges and eliminate inefficiencies in the research process.

Lakmoos innovatively replaces human survey respondents with accurate data models that consistently represent the dominant opinions of selected target groups. This approach enables instant and cost-effective responses to business-related questions, significantly reducing both time and expenses compared to traditional survey methods.

It leverages its proprietary AI models by combining three significant data streams: publicly available data, partner data, and proprietary company data. This holistic approach integrates diverse data sources, including media, statistical offices, partner collaborations, and internal company data like archive reports and CRM data. By combining these streams, Lakmoos creates a comprehensive foundation for its layered AI model, allowing businesses to gain valuable insights and accurate replicas of target groups for more effective market research and decision-making.

The company differentiates itself by adopting a layered approach in its model, unlike monolithic models like ChatGPT. This layered structure enhances customization and ensures that the top layer is tailored to a specific company, offering a more personalized application of Lakmoos’ AI model.The top layer is customized to each specific company, ensuring that this layer remains exclusive to the individual company’s model.

The tailored design, with a layered AI model, enables a more personalized and company-specific application. This approach ensures that businesses receive insights and simulations that are finely tuned to their unique requirements, enhancing the effectiveness of Lakmoos’ AI technology in addressing specific business challenges.Lakmoos’ layered approach not only provides companies with accurate insights into their target audience but also ensures the confidentiality of their data.

The company’s commitment to not using client data for training competitors’ models enhances data security and builds trust in the application of its AI technology for market research. This approach emphasizes the importance of safeguarding client information and ensuring confidentiality in the use of AI-driven simulations for decision-making.

Diverse utilization of data range, including publicly available information, partner data, and proprietary company data from sources like archive reports and CRM systems. Lakmoos’ layered AI model combines various data streams to generate precise replicas of target groups, offering businesses valuable insights without the need for extensive data administration. This innovative approach ensures accuracy and efficiency in market research processes.