What Is Digital Marketing? All About Digital Marketing

Along with the development of the Internet, the world also witnessed the explosion of digital marketing platforms. So what is Digital Marketing and what jobs does it include? Let's explore all about digital marketing.

Digital Marketing is an area of ​​Marketing that requires in-depth knowledge and high creativity. With the development of technology and the Internet, Digital Marketing has also become an important and necessary field in businesses. Digital Marketing is currently one of the hottest industries today. 

What is Digital Marketing?

Digital Marketing is a form of promoting products and brands based on digital platforms, stimulating buying behavior. The 3 elements emphasized in Digital Marketing are using digital media, reaching customers in a digital environment, and interacting with customers. To know all about Digital Marketing, you should first get to know about these two types of Digital Marketing: 

Digital Online Marketing

Includes the following 8 categories:

• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Content Marketing
• Social Media Marketing
• Affiliate marketing
• Pay-per-click (PPC)
• Native Advertising

Digital Offline Marketing

Digital Offline Marketing includes:

• Enhanced Offline Marketing
• Radio Marketing
• Television Marketing
• Phone Marketing

What does Digital Marketing strategy include?

Digital Marketing strategies take advantage of the power of digital to optimize efficiency. It can help measure results, collect customer data, and execute faster and more flexibly. 

Media Planners need to develop a Digital Marketing strategy in accordance with the specific characteristics and needs of each business. Digital Marketing strategy includes pull strategy and push strategy:

• Pull strategy: This is a long-term solution to reach customers. This strategy is through the activities of searching Websites, Blogs, etc so that customers can actively find the business.
• Push strategy: Through interactive forms to customer objects to introduce products. From there, search for objects of interest to sell. Interactive forms such as sending bulk SMS, Email, Banner advertising on Websites, etc.

All about Digital Marketing: Advantages

Understanding the advantages of Digital Marketing strategy is what will help you effectively leverage this marketing tool to improve business performance.

Targeting the potential customer market

Digital Marketing makes it easy to reach potential customers anywhere, anytime. Customers will have information about the business, images, prices and materials, and services. Moreover, businesses can easily shape customer needs by age, gender, occupation, region, interests, shopping habits, etc. 

Increased flexibility

Enterprises can monitor performance through statistics, adjust, and execute flexibly.

Maximize cost savings

Using Digital Marketing tools will help save costs because the fee is much lower than traditional methods. Therefore, businesses will save money on space rental, maintenance, signs, leaflets, letters, etc.

Determine effectiveness

You can accurately assess the parameters of the customer's interest in your advertising and brand. Even measure the direction of the user, from which source they come, the time to stay on the Website, etc.

What is Digital Marketing Support Tools?

Support tools will make Digital Marketing work more flexible, easier, and more effective.

Tools to support market analysis:

Every business needs to research the market and competitors before and during the business process. Support tools will help analyze competitors and potential customers to better prepare for strategy building.

Website Traffic Analysis and Ranking Tool

Allows users to see the Traffic status of the Web site, and from which source the traffic comes. Some popular Website Traffic ranking tools such as:

• 1PageRank
• SimilarWeb
• TrafficEstimate
• Alexa

Display advertising research tool

Allows researching brands running ads on Display, and Ad Network advertising channels. You will also know what images are used, where and advertising effectiveness, etc. Very good support for Digital Marketing. 

Paid Search Advertising Research Tool

Allows you to know what keywords the brand is currently running on the search engine. Moreover, this tool allows you to know what is the advertising content, what is the Landing Page, and how effective it is. However, most of these tools do not have much information for small markets. Some tools like:

• iSpionage
• SpyFu
• KeywordSpy
• The Search Monitor

Facebook advertising research tool

Tells you what ads the brand is running on Facebook, what ad content is, how is the Engagement, the Metrics of the ads, etc. Commonly used tools are:

• Social Bakers
• Social Ads
• Ninja
• Data Rank
• Mobile Apps

Along with the development of mobile devices, mobile applications are an effective assistant to help support the management and implementation of Digital Marketing more effectively. You can easily control and evaluate Digital Marketing campaigns quickly. Commonly used tools like Google Analytics, Facebook Pages Manager, Adwords, and Hootsuite.

Tools to support Social Marketing

Social networks are an effective channel of interaction and advertising with customers. There are many different social networking platforms today. Social Marketing support tools will make it easier to manage all social networks. You will not worry about difficulties in terms of advertising, content, PR, and Branding. 

Social network management tool

Also known as Social Management Platform. Use this tool to manage multiple social media accounts at the same time. You can schedule content to publish, manage content, and communicate with your followers on an intuitive interface. Some commonly used tools are:

• Buffer
• Hootsuite
• SproutSocial

Social media tracking tool

Allows businesses to know who their brand is mentioned by whom, where on social networks, Websites, Blogs, etc. At the same time, it supports language analysis and evaluates mentions of negative or negative comments. positive. As a result, businesses have a more in-depth analysis of user behavior. Some of the tools available are:

• BuzzMetrics
• Google Alerts
• YouNet
• Boomerang

Measurement, analysis, and A/B testing tools

These tools allow us to measure and analyze traffic to the website. Besides, it also evaluates the effectiveness of advertising campaigns. Based on that, give the best strategy, and optimize Digital Marketing campaigns. Some popular measurement and analysis tools include:

• Google Analytics
• Piwik FREE
• Clicky TRIAL
• KISSmetrics TRIAL
• Mixpanel TRIAL
• Appsflyer PREMIUM.

A/B Testing tools help businesses conduct UI/UX tests. Thereby improving the Website's Conversion Rate. A/B testing tools you can use like:

• Google Content Experiments FREE
• Optimizely PREMIUM
• Visual Web Optimization TRIAL
• Unbounce TRIAL

Website improvement tools

The website is considered the face of the business, a booth displaying the products and services of the business, etc. Support tools not only help improve the Website but also bring better experiences to users. To support the Digital Marketing campaign well, improving the Website is essential.

Validator FREE

• Google Pagespeed Insights FREE
• Webpagetest.org FREE
• Structured Data Testing Tool FREE
• Google Mobile Friendly FREE
• Google Tag Manager FREE
• W3Techs.com FREE

Summary all about Digital Marketing

Marketing in general, Digital Marketing in particular acts as an intermediary between businesses and customers and the market. Marketing activities ensure businesses target potential customers, creating customers for businesses. Therefore, businesses that provide Digital Marketing services bring great benefits to businesses. 

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