Augmented Reality and Virtual Reality Market Worth US$ 90.2 billion by 2027

The global augmented reality and virtual reality market size are expected to grow from USD 14.2 billion in 2020 to USD 90.2 billion by 2027, at a CAGR of 36.1% from 2021 to 2027

The Augmented Reality (AR) and Virtual Reality (VR) market have been experiencing significant growth and transformation in recent years. AR and VR are immersive technologies that overlay virtual content onto the real world or create entirely virtual environments. Here is an overview of the AR and VR market:

1. Market Size and Growth: The AR and VR market have been growing rapidly. According to market research reports, the global AR and VR market was valued at around $14.1 billion in 2020 and is expected to reach over $296 billion by 2026, with a compound annual growth rate (CAGR) of approximately 48%. The market growth is driven by increasing adoption across various industries and advancements in technology.

2. AR vs. VR: AR and VR are two distinct technologies, although they are often grouped together due to their immersive nature. AR overlays digital content, such as images, videos, or 3D models, onto the real world, enhancing the user's perception and interaction with the environment. VR, on the other hand, creates a completely virtual environment that users can explore and interact with using specialized headsets and controllers.

3. Applications: AR and VR have applications across various industries. In the consumer market, VR is primarily used for gaming and entertainment experiences, allowing users to immerse themselves in virtual worlds. AR is utilized in areas like mobile applications, retail, marketing, and education, enabling interactive and informative experiences. In addition, industries such as healthcare, architecture, manufacturing, training, and tourism are adopting AR and VR for visualization, simulation, training, and design purposes.

 

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Augmented Reality and Virtual Reality Market Dynamics

The dynamics of the Augmented Reality (AR) and Virtual Reality (VR) market are influenced by various factors. Let's explore some of the key dynamics shaping the AR and VR market:

1. Increasing Adoption Across Industries: AR and VR technologies are being adopted across a wide range of industries. In addition to gaming and entertainment, sectors such as healthcare, education, retail, real estate, automotive, and manufacturing are leveraging AR and VR for various applications. The adoption is driven by the potential for immersive experiences, improved training and education, enhanced visualization, remote collaboration, and increased customer engagement.

2. Advancements in Technology: Continuous advancements in hardware and software technologies are driving the growth of the AR and VR market. This includes improvements in display resolutions, field of view, tracking accuracy, haptic feedback, and input devices. Innovations in areas such as graphics processing, computer vision, and spatial mapping contribute to more realistic and immersive experiences, further fueling the adoption of AR and VR.

3. Mobile AR: The proliferation of smartphones and tablets equipped with AR capabilities has accelerated the adoption of AR technology. Mobile AR applications leverage the built-in sensors, cameras, and processing power of mobile devices to provide augmented experiences without the need for dedicated hardware. The accessibility and ease of use of mobile AR have contributed to its widespread adoption among consumers and businesses.

4. Enterprise Applications: The enterprise sector represents a significant opportunity for AR and VR technologies. Companies are leveraging these technologies for training, remote collaboration, product design and visualization, data analysis, and customer engagement. The potential for cost savings, improved efficiency, and enhanced decision-making is driving increased adoption of AR and VR in enterprise settings.

5. Content Creation and Developer Ecosystem: The availability of high-quality and diverse content is crucial for the success of AR and VR technologies. A vibrant developer ecosystem and content creation tools are driving the creation of immersive experiences and applications. Development platforms, frameworks, and tools are becoming more accessible, enabling developers to create AR and VR content more easily. The growth of user-generated content and community-driven platforms also contributes to the expansion of the AR and VR ecosystem.

 

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Market Segmentation Analysis

The study categorizes the global Augmented Reality and Virtual Reality market based on equipment type, technology, type, installation method, distribution channel, application, and regions.

By Component Outlook (Thousand Units, Revenue, 2017-2027, USD Million)

• Solution

• Services

• Hardware

By Application Outlook (Thousand Units, Revenue, 2017-2027, USD Million)

• Surgical Training

• Rehabilitation

• Pain Management

By Region Outlook (Sales, Production, USD Million, 2019-2033)

• North America (Mexico, Canada, US)

• South America (Peru, Brazil, Colombia, Argentina, Rest of Latin America)

• Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)

• Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)

• The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA)

 

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REGIONAL ANALYSIS, 2023

Based on the region, the global Augmented Reality and Virtual Reality market has been analyzed and segmented into five regions, namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

North America has been a prominent market for Augmented Reality and Virtual Realitys due to high consumer spending on electronics and a strong demand for home entertainment systems. The United States, in particular, has a large market for Augmented Reality and Virtual Realitys, driven by the popularity of streaming services and the desire for immersive audio experiences.

The Asia Pacific region, including countries like China, Japan, and South Korea, has witnessed substantial growth in the Augmented Reality and Virtual Reality market. Factors contributing to this growth include the rising disposable income, increasing urbanization, and the growing popularity of home theater systems among consumers in the region.

 

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Major Key Players in the Augmented Reality and Virtual Reality Market

The global Augmented Reality and Virtual Reality market is fragmented into a few major players and other local, small, and mid-sized manufacturers/providers, they are –

The augmented reality and virtual reality market are mildly concentrated in nature with few numbers global players operating in the market such as DAQRI LLC., Psious, Mindmaze, Firsthand Technology, Atheer, Medical Realities, Augmedix, Echopixel, Osso VR, Surgical Theater, Orca Health, and CAE Healthcare.