Chilean digital marketing and communications firm LAP Global has expanded into the US with a new business model, offering its full suite of services to US-based clients

LAP Global: Revolutionizing Cross-Border E-commerce with Technological Innovation.

LAP Global, a company originally focused on consulting services for small and medium-sized businesses in Chile, has undergone a significant transformation. Initially, the company's mission was to assist these businesses in expanding their reach beyond Chile's borders.

However, driven by the need for scalability and sustainability, LAP Global shifted its focus at the end of 2022, evolving into a technology-driven platform that facilitates cross-border e-commerce for American brands in Latin America. This strategic pivot was fueled by an investment from Amarena, the venture capital arm of Patricia Angelini’s family office.

The decision to transition from consulting services to a Software as a Service (SaaS) model was a critical turning point for LAP Global. According to Leal, the company's leadership recognized that the previous business model was not viable or scalable to meet their expectations and those of their investors. This realization led to a comprehensive transformation process that involved automating numerous internal processes and reducing costs significantly.

In September 2023, this restructuring effort necessitated a layoff of 20% of the company's employees. While difficult, this move was essential for increasing gross margins and reducing fixed costs by 60%. By automating operations and streamlining workflows, LAP Global was able to enhance efficiency and create a more scalable business model.

One year into this new model, LAP Global reported a 50% increase in sales during the first quarter of 2024 compared to the same period in the previous year. This impressive growth can be attributed to the company's advanced technology platform, which enables brands to sell their products on various international marketplaces. The platform automates order dispatching and provides real-time data access through a user-friendly app, making it easier for brands to manage their cross-border sales operations efficiently.

LAP Global's strategic expansion has not been limited to technological advancements alone. The company has also extended its geographical footprint by opening offices in Colombia, Mexico, and, most recently, Miami. The Miami office, led by a local executive, marks LAP Global's formal entry into the US market. Here, the company assists American brands in selling their products in Latin America, bridging the gap between these markets.

One of the notable successes in the US market is LAP Global’s partnership with Fender, a renowned guitar manufacturer. This collaboration highlights the company's ability to cater to diverse industries and provide tailored solutions that meet the specific needs of its clients.

Currently, LAP Global boasts a client base of over 400 companies spanning various industries, including textiles, cosmetics, and food. These clients benefit from LAP Global's expertise in navigating the complexities of cross-border e-commerce and leveraging the company's technology to reach new markets. The platform processes annual transactions worth $25 million, underscoring its significant impact on the global e-commerce landscape.

In May, LAP Global's operations turned profitable, marking a significant milestone in the company's journey. With profitability achieved, Leal projects a 100% growth in sales for 2024 compared to the previous year. This optimistic forecast is based on the company's solid performance and the continued expansion of its client base and market reach.

LAP Global's strategic transformation has been a game-changer, driving substantial growth and international expansion. By shifting from a consultancy model to a scalable SaaS platform, the company has positioned itself as a key player in the cross-border e-commerce space. This transformation has enabled LAP Global to offer a comprehensive solution that addresses the challenges faced by brands looking to expand into new markets.

The company's innovative technology platform is at the heart of its success. By automating key processes and providing real-time data access, LAP Global empowers brands to manage their cross-border operations more effectively. This technological edge, combined with the company's strategic market expansion, has established LAP Global as a crucial channel for exporting products between the US and Latin America.

Looking ahead, LAP Global aims to build on its success by continuing to innovate and expand its services. The company’s growth trajectory suggests a bright future, with the potential to revolutionize the way brands approach cross-border e-commerce. As LAP Global continues to enhance its platform and expand its market reach, it is poised to play a leading role in shaping the future of global trade.

LAP Global’s journey from a consulting firm to a technology-driven platform exemplifies the power of strategic transformation. By recognizing the need for scalability and embracing technological innovation, the company has achieved significant growth and established itself as a key player in the cross-border e-commerce space.

With a diverse client base, strong financial performance, and ongoing expansion into new markets, LAP Global is well-positioned for continued success. As it continues to drive innovation and expand its reach, LAP Global is set to revolutionize the landscape of cross-border e-commerce, providing brands with the tools they need to thrive in an increasingly interconnected world.