Entourage Launches with $30M Early Stage VC Fund, Founded by Co-Founder of Showpad

Pieterjan Bouten, co-founder of Showpad, has initiated Entourage, a venture that has secured over $30 million for its early-stage venture capital fund. The fund is designed to build and support B2B SaaS businesses, with a focus on products and services that drive growth and transformation. Entourage aims to leverage the expertise of successful software engineers, fostering a hands-on approach to support European SaaS founders in their journey from conception to scaling.Entourage Capital has already made strategic investments in promising ventures, including cybersecurity firm Aikido, legaltech Henchman, and access control & contractor management startup NineID. This proactive approach demonstrates Entourage’s commitment to fostering innovation and supporting the development of impactful B2B SaaS businesses.

Entourage’s fund, which has raised over $30 million, will serve a dual purpose – nurturing new companies in “Entourage Studio” and supporting B2B SaaS founders through “Entourage Capital.” This approach allows the venture to actively participate in the development of new ventures while also providing financial backing and guidance to early-stage B2B SaaS businesses in their growth journey. The fund aims to bridge the gap in European VC by being exclusively managed by veteran entrepreneurs who bring firsthand experience in building and scaling companies.

Entourage positions itself as a driving force for European B2B SaaS businesses, emphasizing its commitment to companies that play a pivotal role in fostering growth and facilitating transformative changes within the industry. The fund aims to not only support these businesses financially but also provide valuable insights and guidance drawn from the practical experiences of successful entrepreneurs managing the fund. This strategic approach aims to contribute to the success and advancement of the next generation of SaaS founders in Europe.

Entourage sets out to bridge what it perceives as a gap in the European venture capital scene. It seeks to fill this void by offering not just financial support but also practical insights derived from the firsthand experiences of seasoned entrepreneurs. The fund, managed exclusively by these accomplished individuals, intends to provide a unique perspective to early-stage SaaS businesses. Entourage Capital has already taken strides in deploying funds, making strategic investments in promising ventures like cybersecurity firm Aikido, legaltech Henchman, and access control & contractor management startup NineID. This approach aligns with Entourage’s commitment to nurturing and propelling innovative B2B SaaS initiatives.

Entourage, spearheaded by Pieterjan Bouten, aspires to contribute to an exciting phase of early-stage investing in Europe. The venture seeks to harness the wealth of experience possessed by accomplished European Software as a Service (SaaS) entrepreneurs. By acting as mentors and supporters, these seasoned individuals aim to guide and empower the upcoming generation of founders in the competitive landscape of B2B SaaS businesses.Entourage’s vision is to create a thriving ecosystem where knowledge transfer and support accelerate the success of new ventures beyond previous benchmarks. By leveraging the experience and insights of seasoned entrepreneurs, the venture aims to contribute to the growth and success of the next generation of B2B SaaS founders in Europe. This emphasis on mentorship and practical guidance distinguishes Entourage as a dynamic force in the European early-stage investment landscape.