Freepik Announces Acquisition of Spanish AI Image Upscaler, Magnific

Freepik, a leading design platform, has made its most significant acquisition to date with the purchase of Magnific, an innovative AI image upscaler, enhancer, and transformer tool. This strategic move marks Freepik's commitment to advancing its AI capabilities and expanding its global footprint in the design industry.The acquisition of Magnific follows Freepik's recent acquisitions, including EyeEm (Germany) last year, as well as Videvo (UK), Original Mockups (Colombia), and Iconfinder (Denmark) in 2022. By joining forces with Magnific, Freepik aims to leverage the expertise of dedicated AI pioneers and further solidify its position as a leader in the design space.

Magnific, launched just five months ago in Murcia, Spain, has quickly gained recognition for its groundbreaking approach to image upscaling, offering users access to cutting-edge tools for enhancing visual content. Built on native AI technology and guided by a visionary team, Magnific has introduced a new category of tools focused on "reimagined upscaling," revolutionizing the way designers enhance and transform their creations.Notably, Magnific operates without a traditional CEO structure, emphasizing a collaborative and innovative ethos that aligns seamlessly with Freepik's values. Together, Freepik and Magnific are poised to drive innovation and shape the future of design with their combined expertise and resources.In its initial 24 hours, Magnific garnered an impressive 30,000 sign-ups on its waiting list, a testament to its immediate appeal and demand. Since then, its user base has skyrocketed to over 725,000 registered users, underscoring its widespread adoption and popularity.

Magnific stands out as an upscaler and enhancer that not only significantly enhances image quality and resolution but also empowers users to exert creative control by generating new details. This versatile tool is invaluable across various professional domains, including but not limited to billboards, video games, photo editing, architecture, interior design, matte painting, and animated film production. Notably, Magnific has even been utilized by professional visual effects (VFX) artists for specific sequences in films currently in production.One of Magnific's key strengths lies in its real-time enhancing capabilities, which outpace competitors significantly. Tasks that previously required days to accomplish in Adobe's Photoshop can now be completed in a matter of seconds with Magnific, streamlining workflows and boosting efficiency for users across industries.

As an integral part of the acquisition, Magnific's founders, Javi López and Emilio Nicolás, are set to maintain their focus on pioneering AI innovation, actively experimenting with and refining new ideas within the realm of artificial intelligence.Despite becoming a subsidiary of Freepik, Magnific will retain its autonomy and operate as an independent business entity. However, López and Nicolás will transition to roles within Freepik, collaborating closely with the company's dedicated AI innovation team. This strategic integration ensures that Magnific's expertise and insights are seamlessly integrated into Freepik's broader AI initiatives, fostering synergies and driving continued advancements in AI technology.