Top Ways To Grow Your Brand With Video Marketing In Australia

It is obvious that very brand in Australia wants to attract more online customers and stay on top of the trends. For this purpose, increasing your brand's visibility on social media is mandatory. Unfortunately, if you keep moving with outdated techniques, your business will not make a huge difference in the market. 

Though there is a lot of content on the internet, according to statistics gathered from different sources, 60% of marketers believe that video posts get more clicks than static images. 

Impressed by the power of video marketing? Just step into this world and take your business to new heights.

Why Is Video Marketing Emerging So Fast?

Well, this is a very interesting question. It is 100% true that videos catch more attention of users than images. The reason is three powerful factors: motion, sound, and storytelling blend so well in a video that it effectively targets the right audience and builds an emotional connection. Moreover, videos grab their attention for a longer period of time, and this is how your brand has a higher chance of getting more clicks.

Most brands want to increase their reach organically. Video marketing helps them do so, as there are many video-sharing platforms today. Once impressed by the content, viewers share it with their other connections as well, and your products become more popular.

So, if you want to achieve your marketing goals at a quick pace, video marketing would be very beneficial.

But before starting it, you should know about types of video marketing.

Types Of  Video Marketing

There are many types of video marketing that you can use to increase your online sales. Instead of using one type of video for sales, it is better to combine different types of video marketing.

Let’s take a look at some of the best video marketing types:

Brand Promotional Videos

Most of the reputed companies go for brand promotional videos. In such videos, you simply promote the products and tell about the mission of your company. These videos usually help to get a broader audience.

Live Videos

Live videos are compelling because they allow you to engage with the audience in real-time. You can also host live events or question-and-answer sessions to build a strong relationship with your audience.

Explainer Videos

To provide more informative content in a simple way, you can use animations or graphics in explainer videos. This helps viewers to have a clear understanding of your products.

Demo Videos

For making the video more attractive, you can cast an actor who shows the product to the world and describe its uses. These are known as demo videos and are very effective to raise awareness in the audience.

Social Media Stories and Reels

These days, short-form videos are becoming more popular to engage viewers efficiently. People prefer to watch such videos and get impressed by the quick content.

Strategies To Utilize Video Marketing In Brand Growth

It is a well-known fact that online content consumption is very high in Australia these days. So, to make your brand different from other competitors, you need to choose a powerful video marketing strategy that can act as a game-changer for your business. For this, you can start your journey with these effective tactics:

Understand The Audience

Do you know the taste of the Australian audience? They always like brands that value their culture and lifestyle. So, before making a video for your brand, keep their preferences and demographics in mind to get a positive response.

Prepare Engaging Content

If you explain the brand’s narrative and products in an entertaining or emotional way, your videos will get more attention. You can highlight customer success stories in the video as well and try to add a touch of humor to make it more inspiring.

Select The Right Platforms

Currently, YouTube is the leading social media platform for video marketing. It attracts millions of viewers from all over the globe on a daily basis. Apart from that, in order to deal with more diverse demographics, you can choose other platforms as well like Facebook, Instagram, and Tiktok. However, it is very necessary to choose a platform that best aligns with the objectives of your brand.

Optimize Mobile Viewing

If the videos are mobile-friendly, they will get a large number of views within seconds. But it is also essential for them to have fast-loading times, proper formats, and clear visuals to be more eye-catching for the viewers.

User-Generated Content

If your brand has authentic recommendations, you will see a visible boost in sales. So, always encourage the audience to share videos explaining their personal experience with the brand. This user-generated content can work wonders for your business.

Go For Paid Advertising

Paid advertising is a very important part of video marketing. By allocating a portion of the marketing budget to paid advertisements, you can reach a broader audience. You can approach targeting options via different platforms like Google Ads, Facebook Ads, and YouTube Ads. Once you start investing in them, the results will be awe-inspiring.

Use Analytic Tools 

Whenever you start video marketing, it is recommended that you track your efforts efficiently using analytic tools. These include YouTube Analytics, Facebook insights, Google Analytics, and many more. 

Using these tools, you can monitor key metrics like the number of views, rate of engagement, audience retention, and conversion rates. This is how brands get an idea of their audience’s preferences and behavior and refine their strategies accordingly.

Conclusion

If you are feeling motivated to start video marketing for your brand today, always set your marketing goals and choose a solid strategy to achieve remarkable growth in the Australian market. To make it easier, you can select the best production company in Brisbane to help you propel the business forward. Good luck with the new journey of video marketing!