Guide to increasing views on TikTok

If you have set out to get more views on TikTok in 2023, you have come to the right place. 

We have prepared a series of tips to increase the views of your TikTok videos... how? Keep reading!

How to get more views on TikTok

Views are key to the success of your videos and TikTok account, as it is one of the factors that the social network uses to position the content and show it to other users.

But, what is really a display or a "view"? 

TikTok counts a view on a video every time a user views the content after one second of playing it. And even if you have already seen it, if you see it again it will count as a new view. 

Now, how can you increase this data and get TikTok to recommend your content?

Tips to get more views on TikTok

These tips that we have prepared will help you improve the viewing of your videos, but it is not a guaranteed success.

There are other factors, such as the authority of the content creator or how entertaining the video is, that will give those videos a plus. 

That said, having these tips will be a good help for your account.

Use the correct hashtags

You already know the importance of hashtags on TikTok. Well, they serve to position your content and improve the presence of your videos in search engines.

By choosing the hashtags correctly, you will get the social network to take your video into account when answering a question from a user.

Also, if you put the corresponding hashtag, with the keyword of your video; when a user searches for the hashtag TikTok will show your video.

Result of all this? More views.

Hashtags with Metricool

If you usually schedule your videos with Metricool, you have the option to search for the ideal hashtag for your content in the planner.

Simply type your keyword and Metricool shows you the hashtags related to the most views.  

Search the trending audios

Trending audios are one of the foundations of the success of the social network: many times a video has gone viral with very basic audio... that other creators then take advantage of to upload their video.

Well, your goal here is to look for those trends, those audios that get views on their own and create your own content from there. 

And thus succeed with your videos, because if a user searches for the audio, it is likely that they will find your video.

Share your videos on other channels

Something common in all social networks but no less important: share the content you upload on other social networks.

If you have a large community, we recommend that you do not miss that "train" and that you try to bring your other followers to your TikTok account.

Apply SEO techniques

SEO is not only for Google, but also for TikTok, where if you apply your strategy well you will get more views for your videos.

The most important thing is that you are clear about the keyword for your video. And then this word should be in the title of the video and also in the embedded text, but in the first few seconds of the media.

Because? Because this is what TikTok uses to know what the video is about. And if you understand it, it is a great opportunity to position it in search engines.

keep engaged 

Engagement is one of the key metrics to understand the performance of your video. And within engagement, both views and viewing time are important to achieve good engagement.

So our fifth tip is to keep the engagement in your videos to get a good view time and with it more views.

To do this, use content that causes the user to return to your video: leaving open questions, inviting them to comment; and above all get an entertaining video that adds value to the user.

Analyze the performance of your videos

A content that does not work? I undid it. A content that does work? I try to repeat the strategy to continue growing.

How to know that? Easy, by analyzing the content of your account and the performance of your videos. For this, you have TikTok and Metricool. With both you can measure the interactions of your videos, the number of followers and the source of the visits you get. 

But Metricool also includes a statistic that you will only find here: you can see which views come by the hashtag used, by the sounds or by searches.

That will give you a great clue as to how well your video creation strategy is working.

Post at the best time

How to get views from your community? One way is to know the best times to post on TikTok.

This is not an exact calculation, but it depends on several factors and, of course, on each account that uploads the content. For example, at Metricool our best time is at 8:00 p.m.

And how do we know? Well, by connecting your TikTok account with Metricool you will have this information to take advantage of and share your content at that moment: there is no cheating or cardboard, it is the time of day when your followers are most active.

Do you want to test the best time to post on TikTok with Metricool? 👇🏻

Keep a periodicity

As confirmed by TikTok on its website, the ideal periodicity to publish on TikTok is 3 to 5 videos per week.

Although this is recommended, you can increase this frequency. In the end, recording a short video doesn't take more than 15', although this effort will also depend on the goal you have on TikTok.

Our recommendation is that you maintain a periodicity that allows you to be constant but that you do not end up burning the platform. 

A useful option is to schedule on TikTok with Metricool: that is, you record a few videos, upload them to Metricool and schedule them for the publication date; the platform will publish it for you.

Collaborate with other creators

TikTok, like any social network, is a platform to interact and grow with other creators.

In this case, it is recommended that you collaborate with other 'tiktokers' to get more views on your videos. What content ideas?

You can record videos with another user on their channel and then on yours, duet another creator's content, or tag another 'tiktoker' when you make a video related to them.

Look for engaging content

Something very common to get interactions, views in this case, is to create content that invites the user who sees it to comment, like, share... in short, to participate in the video.

That a video receives this type of interaction is good because TikTok gives it importance and shows it to the rest of the TikTok community; which translates into more views for you.

Invite your followers to comment to leave their comments with opinions or doubts, to share your video, leave open questions, etc. Here you will have to get your creativity out to get that interaction.

And here are our tips to get more views on TikTok, what do you think? Do you have any advice you want to add? We read you in the comments! 👇🏻