How to Develop Branded Video Series to Keep Audiences Engaged

In today's digital age, video content has become a crucial component of any brand's marketing strategy. With the rise of online platforms and social media, video has become a powerful tool for brands to connect with their audience, build awareness, and drive engagement. One of the most effective ways to achieve this is through the development of branded video series.

A branded video series is a collection of videos that are created and produced by a brand, often with a specific theme or storyline, to engage and entertain their audience. The videos are typically released on a regular schedule, such as weekly or monthly, and can be distributed across various platforms, including social media, YouTube, and the brand's website.

In this comprehensive guide, we will explore the benefits of developing a branded video series, the key elements to consider when creating one, and the strategies for promoting and distributing your videos to keep your audience engaged.

Benefits of Branded Video Series

Developing a branded video series can bring numerous benefits to your brand, including:

1. Increased Engagement: Branded video series can increase engagement with your audience by providing a consistent stream of content that resonates with their interests and needs.
2. Brand Awareness: A branded video series can help increase brand awareness by showcasing your brand's personality, values, and expertise.
3. Lead Generation: Branded video series can be used to generate leads by providing valuable information and insights that encourage viewers to take action.
4. Cost-Effective: Producing a branded video series can be more cost-effective than producing individual videos or TV commercials.
5. Improved SEO: By optimizing your videos for search engines, you can improve your search engine rankings and drive more traffic to your website.
6. Social Media Engagement: Branded video series can be easily distributed across social media platforms, increasing engagement and driving traffic to your website.

Key Elements to Consider When Creating a Branded Video Series

When creating a branded video series, there are several key elements to consider:

1. Target Audience: Identify your target audience and create content that resonates with their interests and needs.
2. Theme or Storyline: Develop a theme or storyline that ties together your videos and provides a consistent message.
3. Format: Decide on the format of your videos, such as live-action, animation, or vlogs.
4. Script: Write a script that is engaging, informative, and concise.
5. Visuals: Use high-quality visuals that are consistent with your brand's aesthetic.
6. Editing: Edit your videos to ensure they are engaging and easy to follow.
7. Audio: Ensure that your audio is clear and concise, and consider using music or sound effects to enhance the viewing experience.
8. Distribution: Decide on the distribution channels for your videos, such as social media, YouTube, or your website.

Strategies for Promoting and Distributing Your Branded Video Series

Once you have created your branded video series, it's essential to promote and distribute it effectively to keep your audience engaged. Here are some strategies to consider:

1. Social Media Promotion: Share your videos on social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
2. Email Newsletter: Send out an email newsletter to your subscribers featuring your latest video release.
3. Influencer Partnerships: Partner with influencers in your industry who can help promote your videos to their followers.
4. Paid Advertising: Use paid advertising platforms like Google AdWords or Facebook Ads to promote your videos to targeted audiences.
5. SEO Optimization: Optimize your videos for search engines by using relevant keywords in your title, description, and tags.
6. Content Marketing: Embed your videos on other websites and blogs through content marketing efforts.
7. Paid Content Platforms: Distribute your videos on paid content platforms like Hulu or Crackle.
8. Video Advertising: Use video advertising platforms like YouTube Ads or Vimeo Ads to reach targeted audiences.

Best Practices for Creating Engaging Branded Video Series

Here are some best practices for creating engaging branded video series:

1. Keep it Consistent: Release new videos on a consistent schedule to keep your audience engaged.
2. Keep it Short: Keep each video short and concise, ideally under 10 minutes in length.
3. Use High-Quality Visuals: Use high-quality visuals that are consistent with your brand's aesthetic.
4. Make it Informative: Make sure each video provides valuable information or insights that educate or entertain your audience.
5. Use Storytelling Techniques: Use storytelling techniques like characters, plotlines, and dialogue to engage your audience emotionally.
6. Encourage Interaction: Encourage interaction by asking questions or requesting feedback from viewers.
7. Monitor Analytics: Monitor analytics to understand what works and what doesn't, and adjust your strategy accordingly.

Developing a branded video series is a powerful way to engage with your audience, build awareness for your brand, generate leads, and drive traffic to your website. By following the best practices outlined in this guide, you can create a successful branded video series that resonates with your audience and drives results for your brand.

Case Study: How [Brand Name] Created a Successful Branded Video Series

[Brand Name] is a leading provider of [industry/field], with a mission to educate and entertain their audience through engaging content.

In 2018, [Brand Name] launched their branded video series "The [Industry/Field] Report", featuring expert insights from industry leaders and experts.

The series was designed to provide valuable information and insights on the latest trends and developments in the [industry/field], while also showcasing [Brand Name]'s expertise and thought leadership.

The videos were released on a monthly basis across social media platforms and the [Brand Name] website.

The results were impressive:

• The series generated an average of 1 million views per month
• Engagement rates increased by 500% compared to previous content
• Lead generation increased by 20%
• Brand awareness increased by 30%

The success of the "The [Industry/Field] Report" demonstrates the power of branded video series in engaging audiences and driving results for brands.

In conclusion, developing a branded video series is a powerful way to engage with your audience, build awareness for your brand, generate leads, and drive traffic to your website. By following the best practices outlined in this guide and creating high-quality content that resonates with your audience, you can achieve success with your branded video series.

Remember to keep it consistent, keep it short, use high-quality visuals, make it informative, use storytelling techniques, encourage interaction, monitor analytics, and adjust your strategy accordingly.

With these strategies in mind, you can create a successful branded video series that drives results for your brand and sets you apart from the competition.

FAQs

Q: What is a branded video series? A: A branded video series is a collection of videos created by a brand to engage with their audience and build awareness for their brand.

Q: What are the benefits of creating a branded video series? A: The benefits of creating a branded video series include increased engagement with the audience, increased brand awareness, lead generation opportunities, cost-effectiveness compared to traditional TV commercials or individual videos.

Q: How do I create a successful branded video series? A: To create a successful branded video series you need to identify your target audience; develop a theme or storyline; decide on the format; write a script; use high-quality visuals; edit carefully; optimize for SEO; distribute through various channels; monitor analytics; adjust strategy accordingly.

Q: What are some best practices for creating engaging branded video series? A: Some best practices include keeping it consistent; keeping it short; using high-quality visuals; making it informative; using storytelling techniques; encouraging interaction; monitoring analytics; adjusting strategy accordingly.

Q: How do I distribute my branded video series? A: You can distribute your branded video series through various channels such as social media platforms (Facebook, Twitter), YouTube channel; email newsletter; influencer partnerships; paid advertising platforms (Google AdWords); SEO optimization; content marketing efforts; paid content platforms (Hulu); Video advertising platforms (YouTube Ads