How To Increase Your Engagement On Instagram

Track Your Instagram Engagement

Have you ever attempted to figure out how well your Instagram engagement is? In order to get this information, you should go to your Instagram profile and click on the Insights button. You will find the information you are looking for in the “Overview” section, including more specific details based on the metrics you are interested in. However, this information will only be available once you have converted your account into a Creator or Business account. These metrics on your feed engagement, Live, Reel, Story, and Instagram post are crucial for understanding where you’re at and what changes you need to make to achieve your objectives.

Create Valuable Content

Shares and saves are two of the most critical kinds of engagement that you can benefit from Instagram. To get these lucrative interactions, you need to provide some form of value on your account. Create content that your target audience will want to repeatedly share and reference on their own profiles. Instagram marketing requires use of brilliant visuals no matter the context according to ig autolike.

Posting eye-catching infographics is an excellent way to offer insightful facts or useful tips. Design colorful graphs and charts or create a visual breakdown of a step-by-step process. Then, use your caption to highlight specific facts or provide more context.

Passion Planner’s Instagram profile includes many examples of this type of engaging and useful content.

If you wish to keep your caption short but have a lot of information that should be shared in one post, create an Instagram carousel post. You’ll have the ability to split your information into multiple visuals and avoid long text passages. Carousel posts are considered the most engaging type of Instagram post, which means that you enjoy numerous benefits from creating such posts.

Master Your Aesthetic

It is no secret that everything revolves around visuals on Instagram. But if you don’t put a lot of emphasis on your branding, the first time a person engages with your brand could be their last.

Users are usually looking for aesthetically pleasing content on their feeds. If you are going to increase your profile’s engagement rate, your followers need to know that you can consistently post high-quality images and videos.

Fortunately, you already have a built-in portfolio on your profile – your Instagram grid. When Instagram users scroll through your grid, they should ideally find visuals that use complementary filters, on-brand graphics, and more elements that represent the vision of your brand. You can also publish visuals with similar color schemes close to each other, or post quote images after every few days or weeks.

Embrace Video Content

Don’t shy away from experimenting with new content formats. Instagram is advocating for more video content by promoting user-created Reels – which are short-form videos similar to those on TikTok – on its own tab.

Apart from Reels, you can use your Instagram account to upload short form animations to your Stories and feed, post to IGTV, and go live. With animated graphics, you are able to communicate with emotion and attract many users – all while getting around the fact that most users scroll by videos without listening to the sound.

Video has a dedicated place on your feed – and on the web as well – and reports show that 91% of active Instagram users watch videos on Instagram on a weekly basis. Creating video content a part of your Instagram strategy can help you increase engagement from all the people who are already watching that type of content.

You don’t have to be a pro at editing videos to be able to create and post videos on Instagram. Just like most major IG influencers, small businesses can stand out by going behind the camera and talking to their followers.

Engage With Instagram Users

Nobody likes the feeling of being left on 'read'. This is very similar to ignoring your followers by simply tapping the heart icon whenever they leave comments or send you direct messages. Imagine if you attempted beginning a conversation with somebody, and they just smiled at you and walked away – this is simply not how you should treat somebody who you want to remain as your follower.

Every time a user engages with your brand, you should respond and engage right back. Show your followers that you truly and genuinely care by responding promptly to DMs, comments, and any post in which they tag you. A thoughtful brand response informs followers that they engage again with you in the future, while creating a foundation for healthy reciprocal relationships.

Want your engagement to go even higher? Expand your community by reaching out to like-minded brands and users. Be bold and don’t hesitate to send DMs to specific users that you identify. Comment on posts from accounts with a similar user base to get exposure within their following. You can also follow trending hashtags to easily identify and comment on posts that can get you with potential clients.

Use Locations Tags and Hashtags

Adding location tags and hashtags to your Instagram posts is an excellent way to make them easily searchable. If a verified Instagram users follows one of your hashtags, your post may even show up on their feed. These two kinds of tags can greatly boost your IG engagement by getting your content in front of users who have a common interest according to here.

So, how do you identify which hashtags to use? The best hashtags are usually those that are relevant and not associated with too many posts. Broad hashtags like #home improvement won’t be of much help as much as specific ones like #periodhomes. Niche or industry specific hashtags help you reach out to a much more targeted audience, increasing your relevance on their feeds.

Hashtag research can be as easy as typing a phrase on your IG search bar. Begin with common phrases and see what recommendations show up, then click on the ones that have less than 500,000 linked posts. This will help you generate a good amount of interest without too much struggle.

You can use a similar strategy when looking for location tags. Tagging an entire state is obviously not recommended, while tagging a specific town that’s not well-known may be too specific – that is, unless you are tagging your own business to help potential customers find it. Community or city tags are usually best for gaining new followers in your area as well as generating some decent engagement.