How to Make Your Custom Packaging Stand Out?

Do you want to make your products stand out by packaging their custom? Here’s where you can find all the details you need! Is the packaging of your brand as well thought out as the rest of your brand? More and more packages are landing on our doorstep because of the growing trend of shopping on online websites in times of economic uncertainty.

The question is, how do you make yours different from the rest? Packaging that is well-designed can make the distinction between a once-off sale that does not repeat and one that does. If you want to add some sparkle to your postal order, you can add a few extra details to the gift box as well as a personalized note or offer.

Take a look at the top ideas for custom packaging below if you are thinking to boost your brand.

1.     Packing detail for custom orders

In order to make your packaging stand out from the crowd, it’s all about the details! You can really make your packages stand out if you add a few small details. Using branded wrapping paper is a great way to spruce up any gift. In addition to adding a little sparkle to your package, a fancy foil stamp will allow you to let your personality shine through, literally, and make your package stand out from the crowd!

Consider using Envelope Liners instead of envelopes if you want to add a special touch to your mailing. An easy design or even a simple message such as ‘Hello’ could be used. Do not be afraid to go all out when it comes to details - every detail is important to the recipient’s experience of your brand!

2.     Cards of gratitude

In most cases, it is polite to express thanks to your client, so if you want to make them feel valued, then you should include this message in a Thank You Card. It is a simple way to stand out, but it’s an effective way of getting your message across. A personal touch has always been a favorite amongst people, after all!

3.     Discounts and special offers

In addition, communicating exclusive deals to your clients can also contribute to pimping your packaging. One-time offers are a great way to entice new clients to return by offering them a discount on their next purchase. Your recipients will be the first to see your Flyer or Leaflet tucked inside the package.

Consider how you can keep your existing highly valuable repeat clients engaged if you already have a large pool of highly valuable repeat customers. It is a great way to retain customers, especially if you mix in special discounts and early access to loyal purchasers. Perhaps you could give a special birthday treat to your clients if you’re feeling extra generous? Who doesn’t love an unexpected gift?

4.     Advertising that retargets

Don’t get discouraged just because you haven’t received a product order from someone for a long time. You don’t have to give up just because you’ve lost them for good! There is no better time than right now for custom-made packaging to speak for itself.

Your e-commerce packaging is the perfect tool for letting your clients know that you are taking care of them, whether it’s a note, a new offer, or a quick hello. Be sure to inform them of changes since their last order if it’s their first time shopping. Provide them with a sneak peek of what’s coming soon. You should also let them know if you have any new products and services.

5.     Be sure to promote other channels

Also, you can provide additional details about your company and yourself in a custom package. There can be a short history of the company, details about additional items, or perhaps a reminder for people to like your Facebook page and keep up with you.

If you are also selling online products, you should remember to include a contact card as part of the packaging. They tend to stay around because they are small but very powerful. They enable you to stay in front of your clients and keep them enthusiastic about your company.