IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021 (Megan Graham/Wall Street Journal)
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Megan Graham / Wall Street Journal:
IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021 — Headwinds from the economy and privacy protections were offset by growth in areas such as retail ad networks and streaming TV, executives and analysts say
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