iDreamSky Expands into the Middle East with Pre-launch of Strinova in KSA

iDreamSky, a prominent player in the mobile gaming industry, made waves at the Strinova Global Launch Conference in Riyadh by announcing its ambitious strategy to penetrate the lucrative Middle Eastern market. With its eyes set on expansion, iDreamSky aims to capitalize on the region's growing appetite for mobile gaming and entertainment.The decision to enter the Middle Eastern market underscores iDreamSky's commitment to global growth and diversification. By leveraging its extensive experience and expertise in the mobile gaming sector, the company is poised to make a significant impact in this dynamic and rapidly evolving region.

At the conference, iDreamSky unveiled its comprehensive plan, outlining strategies for market entry, user acquisition, and product localization. The company's goal is to establish a strong presence in key Middle Eastern markets, capitalize on emerging trends, and cater to the unique preferences of regional gamers.With its proven track record of success and innovative approach to game development, iDreamSky is well-positioned to thrive in the Middle East's vibrant gaming ecosystem. By offering captivating and culturally relevant gaming experiences, the company aims to captivate audiences and solidify its position as a leader in the global gaming industry.

The Strinova Global Launch Conference held in Riyadh attracted an illustrious audience, including notable figures such as His Royal Highness Prince Faisal bin Bandar Al Saud, Chairman of the Saudi Esports Federation, Yin Lijun, the Acting Envoy of the Chinese Embassy in Saudi Arabia, and Chen Xiangyu, Founder and CEO of iDreamSky, along with Gao Liandun (Jeff Lyndon), Co-founder and President of iDreamSky. Under the theme ‘Global Dreams, MENA Vision,’ the event marked iDreamSky's official entry into the Middle Eastern market and served as the prelaunch platform for their highly anticipated game, Strinova, scheduled for release in Q4 of 2024.

Jeff Lyndon, Co-founder and President of iDreamSky, took the stage to deliver a keynote address, unveiling the company’s strategic vision for the region and highlighting the promising prospects offered by Saudi Arabia's dynamic gaming landscape. Lyndon emphasized the kingdom's youthful demographic and the favorable business environment fostered by 'Vision 2030,' which has positioned Saudi Arabia as an attractive destination for game developers.

Strinova, iDreamSky’s flagship product, promises to revolutionize the gaming experience with its innovative combination of Third-Person Shooter (TPS) and string gameplay mechanics, offering players an unparalleled gaming experience. With its immersive gameplay and cutting-edge features, Strinova aims to capture the imagination of players worldwide.

The Saudi gaming and esports sector is poised for substantial growth, with projections indicating a significant contribution of US$13 billion to the country’s GDP and the creation of 39,000 jobs by 2030. Saudi Arabia's sizable youth population, robust infrastructure, and substantial consumer spending power further bolster its position as a key market for gaming companies. With approximately 21 million gamers, representing nearly 60% of the total population, Saudi Arabia presents a lucrative opportunity for iDreamSky to tap into a thriving gaming ecosystem.

Following a successful public beta launch of the Chinese PC version earlier in the year, Strinova garnered notable acclaim. Subsequent testing in Japan, South Korea, Europe, and the United States in April paved the way for a global rollout in Q4, spanning multiple platforms, including PCs, mobile devices, and consoles. As iDreamSky gears up to introduce Strinova to Middle Eastern gamers, the company remains committed to delivering groundbreaking gaming experiences and driving innovation in the region's gaming industry.